The world of digital marketing is constantly changing. In this highly competitive landscape, it has never been more important to keep up to date with the latest changes and advancements in digital marketing. When your business dedicates adequate resources to digital marketing, it improves your chances of success in the digital world, but it does not guarantee it. You have to be savvy with your digital marketing strategy to ensure
Opinion: If you don’t respond to call-outs on social media, you will suffer the consequences Brands, let it be known: If you don’t respond to call-outs on social media, you will suffer the consequences. Thanks to channels like Twitter and Facebook, brands can be a more active and important part of shoppers’ lives. And for the most part, the expanded volume and frequency of consumer-brand interactions is a great thing.
Advertising today is a multi-billion-dollar industry. And, according to market research company Forrester, digital marketing expenditures in the United States are on pace to reach levels near $120 billion by 2021. No wonder: Every day, companies like Google, Facebook and Amazon collect information about consumers nonstop. However, nearly 50 percent of all ad traffic is being generated by bots. Brands are paying huge amounts of money to reach potential customers. But this doesn’t give them
First there were influencers. Then came micro-influencers. What next? Nano-influencers? As the trend carries on and brands get a whiff of influencer marketing, one question haunts many: What makes someone a so-called influencer? The Cambridge Dictionary defines influencer as “a person or group that has the ability to influence the behavior or opinions of others.” By and large, this isn’t a new thing. For centuries we’ve had philosophers, artists and activists.
Here are the top 3 things disruptive marketers should keep the top of mind in 2018 to ascend the corporate ladder, shake things up and drive toward unprecedented success: 1) Move from cause to brand purpose and place it at the heart of business strategy. CSR and cause marketing drove marketers of the past to think about corporate responsibility and giving back as key marketing activities and acts of corporate
Growing your social media audience will not happen overnight. Sometimes trying to build a brand on social media can feel like you’re yelling into the wind. You’re posting photos, trying to interact with others but nothing is happening – how frustrating. Here are some solid, basic strategies to help you quickly grow an engaged social media audience for your brand or business. First, let me clear up what I mean
Both artificial intelligence (AI) and content marketing are the trending topics in the world of marketing because of their enormous potential. After reading this article, you will get to know if there is a relationship between AI and content marketing. Not only this, but you will also get to know how AI can impact the content marketing strategy if there is a relationship between them. Many marketers have already started
Big data has forced marketers to take a harder look at their campaigns, which has created a need for marketing automation tools. When I first started out, social media marketing was a very ad hoc profession. This has changed over the past few years. Big data has forced marketers to take a harder look at their campaigns, which has created a need for marketing automation tools. Here are some ways
Social media can be intimidating for a business. How often do you use it — if at all? Which platforms are your customers on? Is it a waste of time or do you get more business from your efforts? First, think of social media as a part of your overall marketing plan. It can be an extremely useful tool in your toolkit if it is used wisely. Keep the below
Many Twitter users were taken by surprise recently when Twitter announced that it was going to experiment with increasing the character limit to 280. Twitter, which is famous for its longstanding 140 character limit, experienced a decline in their U.S. user base when it hit 68 million users in July. As a result, Twitter needs more people to tweet — and they’re hoping that giving users more room to express themselves will encourage them to
