Get the most out of advertising on Google. Follow these Google AdWords best practices when you are setting up and optimizing your ads to get better results! Use keywords in your ad description. Google bolds the keywords that you searched for in the description of the ad. Studies have shown that users actually click the bolded keyword (rather than anywhere else on the ad) more often, which indicates that their eye
Keeping customers happy is imperative to the financial success of a business. But first, you must understand and engage them to build loyalty. Educating sales professionals on how to develop and initiate a customer interaction can and will significantly improve your business’ growth potential. From being genuine in your interactions to using social media to stay connected, below are several ways a business professional can better engage and maximize the human connection with a potential
One of the biggest advantages of running a social media campaign is its near-limitless growth. As you gain more followers, your audience gets bigger, and every piece of content you share gets seen by more people; therefore, every action you take becomes more valuable and leads to even more growth, resulting in a feedback loop that should theoretically keep escalating with no upper limit. It’s one reason why social media
It shouldn’t be surprising that more and more millennial entrepreneurs are pursuing thought leadership today. A whopping 40 percent of people say they’ve purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube. Influencer marketing content delivers 11 times higher ROI than traditional forms of digital marketing. With so much trust (and in return, revenue) put into today’s millennial influencers, it’s clear why Gen-Y
Social media marketing is no longer a novelty; companies are finally taking the strategy seriously, and countless brands have found tremendous success in building communities and driving leads and traffic through social campaigns. Unfortunately, there’s still one problem preventing newcomers from investing in the strategy; it’s notoriously hard to accurately measure your results (and therefore, your return on investment, or ROI). So how can you tell if your social media strategy
Brief: Instagram, the Facebook-owned image-sharing app with more than 800 million users worldwide, introduced a “Superzoom” camera format for users to record videos with spooky sound effects and Halloween-themed face filters and stickers. Facebook also rolled out an interactive game for the holiday, according to The Drum. Instagram users can find the Superzoom button next to the Boomerang feature under the record button, letting users zoom in as the music plays with
Remember the good old days (a la 2009) when social media was fun? Think back to a time before all talk turned to fake news, algorithm hacks and carefully curated influencer feeds. Cut through the clutter of all that content you just don’t care about and take a moment to get back to basics. Remember the sociology behind social media, and why this whole thing started — as a way
Recent data shows 77% of millennials regularly use a streaming service rather than watch TV through a cable subscription. For millennials, streaming devices and services like Netflix and Amazon Prime offer affordable, on-the-go entertainment solutions. They can watch their favorite shows anywhere, anytime, and on practically any device. But the shift in viewing—and buying—behavior worries cable providers. They make their money through subscriptions and value-add channels like ESPN and HBO, and this
With 500 million users in 200 countries, LinkedIn is the most extensive professional network and among the best social media platforms to highlight your skills, discover opportunities and strengthen your business’s online reputation. You are probably asking yourself, “With so many users, how can I make my LinkedIn presence stand out?” As with any online social network, website or blog, SEO strategies are essential. LinkedIn is a unique entity, and SEO methods
Imagine relaxing with your favorite Netflix show after a long day when, suddenly, your internet connection goes down. In place of your show are a spinning wheel and black screen. You reach for your cell phone and ask Google about your connection loss. Google recommends your provider’s help page, and on this page, you are greeted with a site that is not optimized for mobile and content that does not
