Here’s eight data points that you may have missed last week to bring you up to speed. 1. So about those Russians … After revealing that a Russia-linked organization purchased 3,000 Facebook ads, the social network handed over the details to Congress this week and said that it plans to hire 1,000 people to monitor and review ads. Moreover, Facebook disclosed that 10 million people in the U.S. saw at least one ad.
This is going to be pretty straightforward: Video is — and will continue to be — the most dominant form of media there is. End of story. So, why should you care? Well, whether you’re a developing social media personality, business owner or marketing executive, understanding how people think and respond to messaging is vital to grow. But you don’t have to take my word for it. Take a moment and look around. On the whole, contemporary media
One of the most important aspects of starting a company or career is building your personal brand. That’s because your reputation is a crucial part of doing business, both online and offline. Here are some reasons why it’s essential to have a personal brand. 1. Building trust. If people plan to talk to you, work with you or buy from you, they’re going to check you out online. Having a personal brand
Getting locked out of your Facebook account is never a fun time. How else, after all, are you supposed to keep tabs on important information, like who is the latest former classmate to get engaged? But now, the key to getting back into your Facebook account might be the simplest thing of all — your face. As per a recent screen grab from The Next Web’s Matt Navarra, the social media
After months upon months of hype, Apple unveiled its next entry into the smartphone world: the iPhone X. The latest and greatest technology from Apple includes a dramatic redesign that eliminates bezels and uses infrared face scanning instead of a thumbprint to unlock the device. And phone capabilities, if you’re into that sort of thing. My two teenagers have iPhones, but I doubt they’ve used the “phone” part of the device more than
The gender gap is a global challenge on the minds of today’s business leaders. To achieve gender equality, companies set hiring targets, put in place women-friendly policies, and develop leadership programs for high-potential female associates. One key tactic that doesn’t get enough attention is training women to use social media to raise their visibility and advance their careers. Last year, I noticed a tweet by a newspaper reporter looking to
Influencer marketing is a common method for reaching highly engaged online audiences, but many companies are still trying to fine-tune the best methods for cashing in on influencers and their popularity. Live streaming offers a fresh and effective way to pull influencers into your campaigns. When well-trusted influencers and compelling live streams come together, it’s almost impossible for audiences to look away. Discover some of the fascinating ways that live
Have you ever noticed those little circles containing pictures at the top of your social media feeds? They are called ‘Stories’ and although they might have started on Snapchat, that hasn’t stopped them making their way onto all our beloved social apps. For the uninitiated, Stories are image and/or video-based sequences, often containing text, that users can click or swipe through on social media. The sequence builds up a ‘story’
At Advertising Week in New York City this week and in a company blog post, Google announced a flurry of new features for YouTube including Custom Affinity Audiences, Director Mix, Video Ad Sequencing to AdWords Labs, along with third-party sales measurement from Nielsen MPA (matched panel analysis) and Oracle Datalogix ROI. Director Mix is a creative personalization tool that lets marketers produce up to thousands of different video spots with varied
For the second time in the past year, Instagram’s advertiser base has doubled in six months. Over the past month, more than 2 million businesses have bought ads on Instagram, the Facebook-owned photo-and-video app announced on Monday. That’s four times as many advertisers as Instagram claimed a year ago and twice as many as it claimed in March 2017 when it crossed the 1-million mark. Instagram is steadily closing the gap on its parent company, which claimed
