With the advent of the web 2.0 comes a shift from simple and bland web pages to dynamic and interactive web platforms. It is now possible to create a social media site that does not only attract new businesses, but also foster relationships and create opportunities for other people. The possibilities are endless and the barrier to entry is becoming ever thinner that one has no other choice than to key in to
Marketers go where the people are, and marketing dollars follow. Last year, for the first time ever, marketers invested more money in digital advertising than television advertising. Today, the people are on social media platforms. Nearly 2.5 billion people use at least one social media platform each month, and companies like Facebook intended to keep expanding their reach until the whole world is on a social network. For entrepreneurs and business leaders,
When you hear the word ‘law’, a lot of things come to mind. More than likely, none of those things are the phrase ‘social media‘, but that didn’t stop this California lawyer from using the power of social to take his firm from a local to an internationally recognized brand, and it shouldn’t stop you either. Through his presence on Facebook Live, Periscope, Snapchat and more, Mitch Jackson (Senior Partner at Jackson
When it comes to reaching audiences, effectively distributing your content, and building a following around your brand, social media offers a wealth of possibilities. It’s where your audiences already live and engage with content, which makes it a convenient platform for brands. Its built-in analytics allow you to track and improve your efforts over time. Plus, all the free social-media tools make it easy to use and maintain an active presence. As you look
Originality and creativity are important words when it comes to creating and sharing content on social media. Why is it, then, that so many companies continually share lifeless content? If you’re one of these brands, then it’s time to make a change. What does your content-creation process look like? For some, the process involves sitting in front of a computer screen, fingers on the keyboard, waiting for inspiration for an
It’s important for entrepreneurs to understand how social media is evolving and changing — 2.8 billion people use social media. In terms of advertising new products and services, there are few things more potent and ubiquitous than social media. Let’s take a closer look at the things that are impacting the future of social media. Hyper-Personalization During the 2016 election, we witnessed how sharply divided the US population has become. This isn’t unique to
Deloitte, the international consulting and financial advisory firm, recently published a report on millennials and their attitudes and purchase motivations in the luxury market. Entitled “Bling it on: What makes a millennial spend more,”it examines a survey with over 1,000 millennials, aged 20-30 years, in the U.S., U.K., Italy and China who expressed an interest in luxury spending. Many of the findings were not unexpected, such as their willingness to
With all the networking sites out there, LinkedIn is still my favorite resource to recommend to my clients. And while I know that not everyone is as jazzed as I am about Linkedin (as a career coach, I can’t help it!), it’s powerful and worth learning. Not only can you view an array of opportunities on the market, but you can also put your best self forward by highlighting previous
A few months ago, skincare giant Nivea was forced to pull down an advert less than 48 hours after uploading it. The reason? The company posted an ad on one of its Facebook pages with the slogan, ‘White is Purity’. This drew plenty of backlash across social media as it was seen to be supporting racism and promoting white supremacy. The post, which was on the Nivea Middle East page,
If you looked at your company’s Twitter, LinkedIn or Facebook pages right now, what do they say about your brand? Is the last time you posted more than two weeks ago? Is all of the content you share self-serving? Does it sound like your posts were written by different people? As painful as it is to hear, it’s very likely that at least one of those answers is “yes.” As
