The B2B sector has long been plagued by the myth that social media simply isn’t an effective tool for their brands. Maybe that was true in the very early days of social media, when the only users were young, early adopters who were just there to have fun. But these days, of course, we know that everyone is on social media — from the teenager sharing photos at a party,
Social media is one of the most effective marketing channels for companies of any size. In fact, it works so well that more than half of U.S. small businesses are planning to increase their social media marketing budget this year. Generation Z is at the forefront of social media — they are extremely active on social networks, with half of Gen Z connected online via their smartphones for approximately 10 hours per day.
Social media is one of the most effective marketing channels for companies of any size. In fact, it works so well that more than half of U.S. small businesses are planning to increase their social media marketing budget this year. Generation Z is at the forefront of social media — they are extremely active on social networks, with half of Gen Z connected online via their smartphones for approximately 10 hours per day.
A social media command center is a specific space where employees from different departments can visually monitor your brand’s digital presence, engage with customers and extract business insights year-round. The command center is usually composed of several screens displaying data visualizations from different sources. Setting up a command center is an investment in time and resources, but there are a few reasons you should consider one for your brand, as
A small business marketing communications strategy doesn’t have to be complex and overwhelming. In fact, many of the most successful strategies are very simple. At the heart of every marketing communications strategy is a single goal — to increase brand awareness and recognition in order to drive sales and revenue. However, there are many ways to reach that goal. To make things easier for you, start by understanding two simple approaches to marketing communications:
Are you overwhelmed when trying to choose the best marketing tools for your digital marketing process? It feels like there’s a new tool introduced every day, many of which have overlapping functions. Should you explode your budget and buy them all just in case, or stick with your existing stack, and risk missing out on new technology that could improve your marketing strategy? Don’t panic if you don’t have a MarTech stack
Influencer marketing is now more common than ever. Businesses, both large and small, are tapping into this marketing strategy to help increase their online and offline presence by enhancing their brand awareness. However, you need to understand that influencer marketing is only effective when done in the right way. Difference between influencer marketing from other media platforms Influencer marketing is basically founded in the involvement of a renowned person with
By now, you’ve heard about all the amazing benefits of content marketing. You know that with the right strategy, you can earn more traffic, build a better reputation and see compound growth in both areas over time without greatly increasing your budget. In fact, content marketing is truly one of the most cost-efficient marketing strategies around, but its rewards are proportional to the quality of your strategy and execution. That’s
Timing is everything! This is a common phrase you can hear in just about any situation. For business and marketing, it is just as important as anywhere else. Staying on top of the trends in real time is a key aspect for the success of your business. In order to be on top of timing of trends in marketing, you need to constantly measure and monitor what is happening with
Seventy-eight percent of marketers who used influencer marketing in 2016 noted that calculating return on investment (ROI) would be a top challenge for 2017. While many companies continue to pour money into SEO and social media, others have come to find that influencer marketing provides the greatest opportunity to move the needle. There’s only one problem: some brands, many of which are among the biggest in the world, continue to fail at
