According to research from VB Insight, 80 percent of companies using marketing automation experience an increase in leads, while 77 percent experience an increase in sales conversion. PR20/20’s Marketing Score report also reveals that high performers at marketing automation have at least a 60 percent higher lead-to-sale conversion rate compared with others. The importance of marketing automation is indisputable. We live in a world where attention spans are rapidly declining

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Content creation can be a challenge all its own. But, what do you do when the content you’re creating isn’t driving leads or helping you optimize for specific keywords?  What happens when you feel as though you’re on the content treadmill, just creating for the sake of creating?  If you aren’t a content manager, knowing how to develop content that produces results can be an uphill battle, especially with major

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Social media’s presence in the sales world is an old story by now, but the latest figures suggest its power in the space is stronger than you might think. LinkedIn recently gave me an early look at the findings from their second annual State of Sales Report for 2017. The study surveyed 2,000 business-to-business professionals based in the U.S. about how they perceive technology is impacting sales. Some of it’s to be expected:

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It’s summer. Which means every weekend is a time to celebrate! You’ve uncovered your grill after a long, arduous winter and fired up some New York strips. A little corn on the cob, freshly-sliced watermelon, and homemade peach cobbler round out your family’s all-American picnic. Your house is bustling with kids (your own, plus their friends). They’re eager to spend the summer riding bikes around the neighborhood and chasing lightning

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Wondering about the current state of the industry? Columnist Jayson DeMers shares highlights and stats from a recent survey of digital marketers. For entrepreneurs and startup founders looking for new ways to grow their businesses, there’s no shortage of information on the “whats” and “hows” of digital marketing. For the past decade, I’ve done my best to provide even more information in those categories, helping entrepreneurs with everything from the

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To achieve business results with social media marketing, you need to understand what your intended audience likes and dislikes. By understanding their motivations in engaging with your brand, you can tailor your social media strategy to ensure you’re delivering the right message to the right audience at the right time. A recent Sprout Social study of over 1,000 social media users uncovered some interesting stats that can help improve your social media strategy

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B2B content is the word du jour with many companies having invested into their own B2B content marketing strategy. Today, it’s s no longer a matter of companies implementing content within their marketing plan. The issue now is using that content to its fullest potential. Many companies have tackled the need for content with full gusto, pumping out top-notch content as if their lives depended on it. Yet, for many

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Handing over the reins of your social accounts can seem like a daunting task, especially if you’ve been successfully managing social media up until this point. While you might be hesitant to relinquish control—or, even, to share control—of your online presence, utilizing an inbound marketing agency to bolster your social media strategy can be extraordinarily beneficial for a number of reasons. Keep reading to discover four reasons your agency and

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How you report your numbers is important. You need to share your findings in a way that’s meaningful to your organization. To make them meaningful, your reports should align with your goals. As well, a report should be actionable. Pair your measurements with recommendations to improve. What’s working? Capitalize on that. What isn’t working? Do you need to pivot to another tactic? Your report should show clearly what you’ve learned,

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To create content that attracts people to your business, show how your product or service can add value to their lives. Many small and medium-sized enterprises (SMEs) are turning to content marketing to draw in potential customers, without directly selling or advertising to them. This marketing method involves text articles, videos or social media posts about a business’s product or service that aren’t explicitly promotional. It’s about stimulating interest around

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