As Facebook continues to ramp up the pressure on Snapchat, the app has once again proven that it leads the way in terms of understanding its core user base, and innovating in line with their behaviors. Snap Inc. has announced the launch of a new feature in Snapchat called Snap Map, which, as it sounds, will highlight what your Snapchat contacts are up to, and where, on a world map. But that’s just the
So, you’ve landed that meeting with an important prospect. Now what? It’s time to prepare. You want to seem as informed and relatable as possible, just like you would for an interview. But how would you do that? Use LinkedIn to prepare. You have virtually everything that you need to know at your fingertips with LinkedIn, so might as well put it to good use. FIRST, YOU WANT TO READ THEIR
Facebook’s assault on Snapchat continues. This week, Facebook has announced that Instagram Stories is now being used by more than 250 million people every day, far eclipsing Snapchat, which has 166 million total users. The data also indicates that the Stories format is growing in popularity on Instagram – as noted by TechCrunch, Stories’ growth rate is actually picking up speed, “adding the latest 50 million users in 2 months compared to 3 months for the previous
Despite the creation and mass adoption of numerous new social media platforms in recent years, Facebook remains one of the most powerful tools for brands to connect with their audiences. When you consider that over 65 million businesses now use Facebook Business Pages, and more than 1.9 billion users log into the platform on a monthly basis, it’s clear that Facebook marketing should still be a high priority for all businesses. In order to drive real
As a small business owner, you may not have the resources to hire a Social Media Coordinator, nor the time to handle those responsibilities yourself. However, social media is definitely here to stay and, at this moment at least, it is an indispensable marketing and communication tool that can make or break your business. Here are just a few tips small business owners can employ to optimize their social media
Is yours one of the 65% of companies that rank generating leads as their biggest marketing challenge? If so, you may already be aware that one third of the global population uses social media on a regular basis. But did you also know that when combined with direct mail, social media marketing can open the portal to a powerful promotional strategy? Data and insights gathered from social media activity are
Influencers are the new celebrity endorsements. By leveraging key leaders in your industry, who have their own, engaged audience, you can strategically get your brand in front of new eyeballs – and fast. These consumers will also be more receptive to your content because of the trust already established with the influencer. When done correctly, these collaborations can yield incredible returns for businesses who implement them. Influencer marketing can energize and improve your social media marketing efforts to connect
And why you don’t need big-name influencers to do it. As the world of marketing continues to change, brands must constantly identify new ways of engaging with customers and driving sales. With the rise of social media and technology in recent years, companies have shifted marketing dollars from billboards, newspapers and television to digital ads, search engine optimization and alternative online marketing strategies. This change in marketing approach has opened
A decade ago, digital advertising was nothing more than a banner ad placed on a website. Today, the internet is accessible everywhere we go, on our tablets and mobile phones. This has spurred tremendous growth in digital advertising. In fact, U.S. digital ad spending will reach $83 billion in 2017, representing an increase of 16%, according to eMarketer’s latest forecast. Facebook and Google control much of this spend. Facebook’s ad
Last year I made the case for social media marketing for small businesses in terms of why they need to even use it. According to the 2017 Social Media Marketing Industry Report from Social Media Examiner, 92% of marketers said that social media is important to their businesses (that included business owners as well). So obviously businesses are getting the message. This year, not much has changed, you still need
