Why influencer marketing will go from strength to strength this year If you thought influencer marketing was big in 2016, you thought wrong. At its core, Influencer Marketing is about to explode this year. This year, marketers are doubling down on their influencer marketing efforts, increasing their budgets to include the tactic as a strategic piece of their overall marketing mix. With newer types of marketing methods being introduced each day,
Influencer marketing is evolving, with marketers across all industries now using the strategy. Follow these five trends to stay ahead of the curve and take advantage of new opportunities. With 86 percent of marketers reporting they’ve used influencer marketing in the past year, the strategy once associated with millennial social media campaigns is now an important part of the mainstream marketing mix. As nearly half of marketers prepare to ramp
Instagram has grown rapidly to become one of the most used social media apps in the world. The platform recently surpassed 700 million monthly users, putting it ahead of many of the most popular social networks, including Twitter. Now expanding into the paid social space, Instagram is fast becoming vital for brands to use in order to reach their target markets. Just how critical has Instagram become? 60% of Instagram users have used
CPG brands have lived in the world of USPs (unique selling propositions) since the Forties. In 1981, the USP evolved into positioning. Given how much marketing has evolved in the past 36 years, maybe it’s time for a brand’s strategic foundation to evolve. When brands controlled what was communicated about them, the positioning statement was critical to creating focus, consistency and believability of message. In today’s world of search engines
Even if you haven’t had a Wendy’s burger or Frosty in years, you’ve probably heard about their social media this year. It started with their hilarious clapbacks, in which they called out everyone from McDonalds to trolls. Then it was the #NuggsForCarter tweet that went viral. On April 5, 2017, Carter Wilkerson tweeted at Wendy’s asking: View image on Twitter Follow Carter Wilkerson ✔@carterjwm HELP ME PLEASE. A MAN NEEDS HIS NUGGS 10:38 PM –
Brick-and-mortar stores are increasingly being closed every day. Store traffic and sales are down, impacting many brands and retailers. Ninety percent of all retail is still done in physical stores and, let’s face it much of the purchase intent starts online. Can online behaviors drive more foot traffic … specifically, can influencer content pointed at a specific retailer on behalf of a brand/product increase foot traffic? Brands are flocking to
6 Compelling Benefits to Jumping on the Video Bandwagon while the Momentum is Hot Have you noticed seeing a lot more videos on Facebook lately? Not only have there been a plethora of Facebook LIVE videos, but I’ve also been seeing a trend of videos made from simple animations or static inspirational images with music added. All because Facebook has declared video to be something people want to watch more
Consumer packaged goods brands have a significant advantage over many other brands when it comes to measuring influencer marketing. After all, by their very definition, CPG products move off the shelf more quickly than durable goods with the result that sales lift is easier to measure and link to a particular marketing activity. Let’s look at five ways CPG brands can measure the ROI of their influencer marketing dollars. 1.
Instagram is slowly expanding on its advertising potential, with the addition of new direct response ads within the Stories stream. As first reported by Ad Age, the new direct response ads are similar to the ‘See more’, swipe up prompt which Instagram provided to verified users for their Stories content back in November. That option has since been expanded to more users (reports have suggested that all users with more
Influencers create content that gives context and meaning to products they are passionate about. Useful, engaging content that shows how a brand fits into an average person’s life has proved a valuable solution for brands looking to build trust and relevancy. We sought to gain insights into influencer content’s ability to connect consumers to a brand/product through relevant stories, creating a personal experience with the content and brand. This style
