With roughly 80% of U.S. adults planning to celebrate Easter, it’s not a holiday to overlook. From candy and flowers to other festivities, Easter consumers spend $151 on average throughout the holiday season. Of those not celebrating the holiday, 48% intend to take advantage of Easter sales, spending an average of $19. Young Millennials And Gen Zers Boast Enthusiastic Behavior During Easter Young consumers, those under the age of 35,

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Coachella is anything but barren; it’s perhaps overly ripe with celebrity appeal, influence and marketing opportunities, as brands see it. Since 1999, much has changed for Coachella, which originally centered around music. Now art installations and brands compete head-to-head with the event’s five main stages to win festivalgoers, long past their weekend stint in the desert. Coachella is anything but barren; it’s perhaps overly ripe with celebrity appeal, influencers and

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Pursuing the elusive demographic of men aged 18-34 While a tomato-headed character swings a pickaxe to destroy a freezer in Fortnite’s fictitious burger joint Durr Burger, a team of Wendy’s social media strategists engages in a live chat with thousands of viewers. The fast-food brand is “waging a war on frozen beef” and has taken the battle to Twitch by streaming games of Fortnite with the sole intention of destroying

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Pareto’s 80-20 rule is the Swiss army knife of business. It’s useful for just about everything. Whether you’re a seasoned vet or just launching your first business, I’m sure you’ve at least heard of the 80/20 Rule, aka the Pareto Principle. After all, it’s been found; the Pareto Principle can be applied to anything that you measure in both your business life and your personal life. If you aren’t exactly

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It’s no secret that a social media presence is important for connecting with consumers and getting the word out about your business these days. There are all sorts of important elements of a successful campaign, such as posting on your page regularly, not being too self-promotional, including images, responding and engaging with followers, sharing a variety of content…of course I could go on. But another helpful way to increase your

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Nearly 3 of every 4 small businesses plans to invest in social media marketing this year. That finding stands out in a new survey from The Manifest. It’s called How Small Businesses Use Digital Marketing Channels in 2019. The study also found these interesting data points: Nearly all small businesses (95%) plan on increasing their marketing budgets in 2019. However, more small businesses choose to focus on internet channels for their

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Leadership in today’s world has become increasingly important because of the nature of the dynamic workplace. In marketing, leadership is core to defining and championing the vision and how to apply that vision in order to be successful. It is so reliant upon sales, account management, service delivery and the entire back office in order to be productive. If you do not have a leader who can interface with the

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When strategizing an integrated marketing plan for your brand, the right web design is essential. The standard for web design is no longer just function or visibility; it’s all in the details that lead to how a user will engage with your brand. From layout to color, these critical elements work together to build a digital tool that, when strategically used, can improve online marketing campaigns significantly. It is clear

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Traditional sales tactics have begun to shift thanks to social media networks. Social selling leverages social networks and gives salespeople the ability to connect directly with customers. In 2016, LinkedIn found that 90% of top-performing salespeople use social media as part of their sales strategy. Social selling relies on having robust, well-built social networks, which is why social media marketing is a crucial aspect of social selling. Since these two concepts

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LinkedIn Mail and LinkedIn Sponsored Email are great tools for you to reach the non-Instagram, non-Facebook crowd. Social media platforms like Facebook and Instagram are fun, casual, fast-paced and flashy, all of which is perfect if you’re in an industry like beauty, apparel or fitness. No wonder marketers flock to use these platforms, to increase their brand awareness and boost sales. But for B2B businesses, audiences aren’t typically hanging out on

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