Nowadays, you’d be hard-pressed to find a person who does not have a social media account. Everyone and anyone uses Facebook and other networks to connect with friends and family, and for entertainment. It is absolutely clear that the impact of social media on business has been growing for quite some time. The reason for this growth is simple: sites like Facebook allow businesses to gain access to a vast
Deciding to include social media in your marketing efforts today is almost a no-brainer. The question is not “if,” but “how?” Your overall goals of social media marketing probably fall in line with creating online visibility, connecting with your audience, strengthening your brand, and generating leads. But meeting these goals may not be as easy as it seems if you don’t have the correct information. Some marketers may assume that,
BABY BOOMERS Baby Boomer is a term referring to a person who was born between 1946 and 1964. The Baby Boomer generation makes up a substantial portion of the North American population, representing nearly 20% of the American public.1 Most businesses dismiss the Boomers on Social Media. Thinking someone in their 60s isn’t sitting on Facebook or scrolling through pins. 91% of Baby Boomers have some sort of Social Media
Influencer Marketing has been around for a while, but hasn’t typically been something that the smaller businesses we work with have been involved with. With the rise of Instagram, in particular, that is changing, and there’s a new generation of more accessible – and arguably more effective – influencers out there. For smaller businesses in certain niches, this is something to be aware of and should be considered as part
Did you know that more than 60% of marketers say that measuring ROI is their main challenge when it comes to social media marketing? Social media marketing is a fantastic (and cost effective) way to get your brand in front of a targeted group of consumers, however many brands still struggle with how to measure its impact. As such, it’s very common for brands to rely on vanity metrics and not
Did you know that 92% of consumers have made a purchase after reading about a product on their favourite blog? A further 62% are likely to make a purchase if someone they follow on Social Media recommends a product. Influencer marketing is here, and it’s more prominent than ever as 65% of brands spent more on influencer marketing in 2016 than they did in 2017. As the concept of Influencer
The World Wide Web of influencers is growing wider every day, and unfortunately, this is causing the web to get a little tangled. 75 percent of communicators say they’re struggling to identify the right influencers, while 80 percent of influencers complain about receiving irrelevant pitches. The growing sphere of influencers should be an opportunity, not a frustration. Cision’s new white paper, “The 5 Truths of Modern Media Targeting,” outlines current
No, influencer marketing doesn’t have to be expensive. And,no, you needn’t always compensate influencers. Whom would you rather get advice from: a close friend or a brand? The answer for most people is, obviously, a friend. And, given the ever-widening transparency on the web, the definition of “friend” is expanding to include influencers. Influencers have serious power over audiences. In fact, according to Adweek, 49 percent of people say they
Chances are high that you’re a member of a few Facebook Groups. It could be your local community “for sale” group, or maybe you’re in a group that helps you network with others in your niche. Either way, whatever groups you are in, it’s because of the high-value that comes from the group’s members and leaders. Building a Facebook Group around your brand or business can be a great way to
B2B influencer marketing is the latest buzzword — an rightly so. In the past year alone, it has expanded its usefulness and effectiveness. It hsould be part of any thought leadership strategy. Are you keeping up with this fast-moving trend — and making the best use of it within your company? Many mistakenly view influencer marketing as a famous person recommending a product or service. Influencer marketing goes way beyond
