Your brand is the physical representation of your business’s values, mission, and personality. It typically takes shape through your logo, fonts, choice of imagery, and language across both print and digital marketing materials (i.e., business cards and websites), however, as the world quickly moves to a more fast-paced communication style, and where social media is fast becoming a requirement for businesses, identifying your brand voice on social is a must. Brands that accurately hone

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You don’t have to be Tinder to light a fire under your customer base, with word-of-mouth marketing tactics. Leave it to a dating app to demonstrate the instant success a creative social media marketing approach can bring to a new business. Tinder — the location-based dating service that facilitates matchups between interested parties — used a tactic best described as word-of-mouth advertising in a digital format To successfuly launch its

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When you try to talk to all generations, you talk to none of them. There’s a common assumption that social media adoption has plateaued as we approach the mid-2010s, but in fact, 15 brand new people start using social for the very first time every second. And as of January 2017, approximately 2.8 billion people around the world are using social media. That’s up 21 percent from last year with no

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Learn from these great business bloggers. I dart around the Internet, mindlessly searching. I attach to things that are familiar, almost on autopilot. And then… a shiny, new idea or object catches my attention for a brief second. As a business owner, that’s the moment you need to generate and repeat, again and again, to connect with customers and win their trust and loyalty. Great writers and business leaders create

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Despite all of the pressure that social networks are putting on brands to spend money on paid social in order to reach their audiences, it’s important to understand that both organic and paid social media are needed to be truly successful. Organic social media is the use of the free services and tools that each social media platform provides to its users. This includes posting status updates, links, and images

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Influencer Marketing can help you achieve wide-ranging goals, from boosting brand awareness to strengthening long-term engagement and customer loyalty. As part of a relationship-focused strategy, you can also use influencers to increase your product revenues, directly affecting your bottom line. Whether you’re running an end-of-season push or introducing new products, here are four ways to generate sales using Influencer Marketing:  Embrace Micro-Influencers Studies show that micro-influencers have stronger engagement and

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If you own a business, run a marketing department, or rely on the public to generate sales you need to understand that Social Media marketing and advertising can no longer be ignored. Social Media is no longer a “technology” that we use, it is a cultural shift. Using Social Media to reach your consumers is no longer an option. Traditional marketing and advertising through print ads, mailers, billboards, phone books,

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Instagram can be a powerful channel for you to generate sales, leads and customers. But in order to take full advantage of the platform, you need to devise a content strategy that actually works. In this post, we’ll look at five key steps you need to follow to build yourself an effective content strategy for Instagram. 1. Decide on your core topics We all know that Instagram is a place to post your most eye-catching

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In the Age of Information, social media is one of the most effective tools for brands to generate attention. Research shows that 81% of Millennials check Twitter at least once a day, while 1.28 billion people log onto Facebook daily. But unfortunately, there are no trophies just for showing up with social media marketing. Even if you’re putting in hours of work every day to promote your brand, there’s no guarantee that

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If there’s one thing you can rely on, it’s change – especially when it comes to social media. It seems like every day there’s some new feature or new technology that is taking the digital landscape by storm. And social media isn’t showing any signs of slowing down yet. Today, one-third of the world’s population uses social media networks on a regular basis. With so much constant change, it’s the

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