The Kendall Jenner/Pepsi debacle highlighted how quickly the public responds to faux marketing. The audience backlash to the advert elicited an almost instant apology from Pepsi, saying: “Clearly we missed the mark, and we apologise. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout.” The abject failure of the Pepsi ad, called ‘The Live for Now Anthem’, reminded
Social media has evolved from a space for personal interaction into a vibrant marketing channel for businesses of all sizes – in fact, it’s become a requisite for most business in order to compete in the modern marketplace. However, while social has become a ubiquitous business platform, in amongst the constant updates, shifts and changes in the social space, it can be hard to know, exactly, how these services can work for you and
If your business is creating content in order to drive sales and improve PR, well done, you’re likely ahead of the curve. Content marketing is a proven way to build your business in the modern digital landscape, and an increasingly important element in any organization’s marketing mix. However, you’ll quickly learn that creating a quality piece of content doesn’t guarantee that it’ll receive the sort of exposure and engagement it deserves. In fact, millions
Content Marketing is the tool every entrepreneur should have in their marketing toolbox and use every day. It is the best tool to increase customer engagement and attracting your target audience online. However, a lot of companies from solopreneurs to Fortune 500 companies, are already doing it. This makes it harder to stand out and be recognized as a thought leader in your industry. Do you dread walking into a
As a marketing channel, Twitter’s no longer optional. Everyone’s using it, which means you need to be too. But because everyone’s using it, you can get lost in the crowd. It’s tough to make an impact. The only way to stand out, is to be really good at Twitter. Your tweets need to be A+. Or even A+++: Outstanding content is more likely to be retweeted, increasing your reach and audience. Your
Instagram Stories is only eight months old, yet it it’s already got more users than Snapchat, the app which served as the inspiration for the option. According to Facebook, which owns Instagram, 200 million people are now using Instagram Stories every day. By comparison 160 million people are active on Snapchat daily. Research also shows that Snapchat’s been seeing a significant decline in viewership – as per TechCrunch, “Snapchat opens have decreased by at least 15% for some
Content helps your community and your audience relate to you – the more helpful and relatable you are, the more people want to begin a relationship with you. Isn’t that how you began most of your friendships, whether they be online or off, by relating and finding things in common with people? Relationships deepen, you’re there when friends need you, and they’re there when you need them. The more you consistently put out
As Instagram looks to maintain its rapid growth rate, the platform’s adding to the functionality of its website, enabling users to upload images outside of the Instagram app. As you can see here, now, when you go to instagram.com on your mobile device, you can upload an image direct, without having to open the app. At present, it’s still not possible to upload images from the desktop version of the
Influencer marketing is one of the best ways to quickly build your brand online and raise awareness among your target audience. According to Forbes, influencer marketing is growing faster than digital ads, with emphasis placed on leveraging an industry leaders’ followers to foster growth in your own business. The beauty about influencer marketing is that the audience is already there, all you need to do is establish a win-win partnership where both parties are
Are sponsored posts disclosed? You work with deceptive influencers at your risk. When you’re looking to build buzz for a product or service, working with digital influencers like popular Instagrammers can help you reach your goals. According to a study by Nielsen and TapInfluence, influencer marketing drives 11 times more ROI as other forms of digital media. How is that possible? Well, unlike Google AdWords or banner ads, influencer content stays online long
