With 2.8 billion active social media users, maintaining an active presence on these networks is becoming increasingly important in getting your business front of your ideal audience. These days, more and more consumers are looking to engage and connect with their favorite brands on social – in fact, research shows that a third of Millennials actually prefer to communicate with brands via social media. Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive

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Content creation isn’t a taboo anymore. Instead, it is one of the most well-researched approaches towards glory— especially when social media marketing is concerned. If you are looking to connect well with the target audience, the content strategy needs to be perfect. Adjusting the same for perfection also means delivering social media content at consistent intervals. This is where planning comes to the fore as preempting a content strategy can

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The world of social media marketing has changed drastically over the last couple of years, and it will continue to change. This makes staying ahead of the digital curve a critical factor in the success of businesses around the world. Understanding how to take advantage of new features social media platforms continually roll out is key and to do that, marketers have to be perpetually looking forward. So what’s next

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Influencer marketing involves marketing products and services through those who have an effect over the things other people buy. This market influence generally stems from an individual’s expertise, popularity, or reputation. Influence can come from a broad range of places, such as a person, group, celebrity, brand, or place. Existing trends in influencer marketing are constantly evolving, and new trends are appearing every day. Research shows that influencer marketing is

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New social media platforms and options seem to pop up nearly every month, and for each new platform attracting thousands of users, there needs to be a marketing strategy tailor-made to reach these segments. But the trouble is, every platform has different requirements and strategies that work to reach your customers – Instagram’s focus is on photos and videos, Twitter limits you to 140 characters. There can be a lot of different elements

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Why is influencer marketing growing faster than digital ads? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Mario Peshev, CEO of DevriX, on Quora: Influencer marketing is not a new trend, just as digital ads weren’t anything groundbreaking (given their predecessor the print ads, billboards and other forms of offline banners).  Brands have been

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It’s not just foodies and beautiful hipsters that are active on Instagram today. If you want to social media marketing, you need to consider all the different opportunities you have to interact with your target market, across all platforms. And while Facebook and Twitter might be great for posting company updates, Instagram is quickly emerging as a visual solution for inspiring and captivating your audience. Now with more than 700 million users,

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Launching a new company is always a little daunting—and one of the greatest challenges of all is building a name and a reputation. A well-established brand like Coca Cola can fall back on decades of associations and general consumer familiarity; when you have a startup that nobody’s ever heard of, though, generating buzz can feel like an uphill climb. One of the best ways to stake out a name for

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To those without experience, content marketing can seem like a “nice to have” rather than an essential feature of your online promotion. And sure, techniques such as pay-per-click and social media can sometimes appear more fruitful and instantaneous, simply because you’re pumping in resources and enjoying immediate results that just wouldn’t be possible when you take the content marketing route. Content is, by its very nature, a “slow and steady”

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We’re all too well aware of how social media has changed the marketing landscape over the past decade. People can now interact with brands in multiple ways, across multiple devices, and through multiple channels. But while the social media transformation – and larger digital one – has added new opportunities for brands, it has also created unrivaled complexity and increased demand for attribution and measurement. As a result of these

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