Instagram used to be known for its artsy filters and #FoodPorn pictures, but today, with more than 700 million members (and growing fast), the social network has matured into a multi-purpose platform, and one which can help drive leads (and sales) for companies in both the B2B and B2C industries. If you’re curious about how to generate high quality leads from Instagram, here are some easy to replicate strategies and tips. 1.
Video marketing is becoming an increasingly important component of the integrated marketing experience. Visual assets are an indispensable tool towards creating a coherent and well-aligned integrated marketing campaign. There is a lot to keep track of as more and more brands enter the video scene and it can be hard to stand out. Plus, each new video marketing tactic contributes something different to the medium. It can be challenging to
Social marketing makes sense for digital businesses, right? They’re online-based, so of course their marketing would be digital. Well, kind of. There are many web-based businesses that have had incredible success with traditional print/outdoor/TV/mail marketing efforts, and there are many local brick-and-mortar businesses that have enjoyed explosive growth through digital marketing. When it comes down to which avenue you choose (or which combination, more likely), the “type” of business you
Influencers: It’s a buzz term for a reason. They produce content, broadcast key messages, and connect brands to new audiences. But for every benefit, there are equal and opposite misconceptions that cloud the subject. So, let’s clear the air and debunk some of the most common. image: http://cdn.business2community.com/wp-content/uploads/2017/04/LTblog_InfMiscon_Embed_1200x628.jpg.jpg Misconception #1: It’s all about the followers Reach is part of the equation, sure, but reach and engagement is where the magic
First it was the introduction of the feed algorithm that was set to ruin Instagram, then it was opening up the platform to more advertisers, then the introduction of their Snapchat-cloning ‘Stories’ feature. Turns out, none of those have hurt the platform’s growth – in fact, Instagram’s growing faster than ever, now up to 700 million monthly active users. Instagram hit 600 million users back in December, meaning it’s only taken
Influencer marketing is not going anywhere. The industry is moving towards a world in which brands seek ongoing engagement over and above commerce. “Influencer marketing is a bubble, and it’s about to burst,” proclaimed a recent headline in Campaign. Beyond the attention-grabbing rhetoric, the piece concluded that, done well, influencer marketing is very effective for brands. The article had been written partly as a reaction to the Committee of Advertising
Instagram opened Stories ads up to all businesses last month, giving brands a new way to tap into the more than 200 million people who now use Stories every day. The rapid growth of Stories has been the key element of note in Facebook’s various Snapchat cloning efforts – while Facebook (and Instagram) may have come under fire for so blatantly copying a core feature from the formerly ephemeral content
LinkedIn has announced that it’s reached a new milestone of 500 million members, up from the 467 million it last reported back in October. But it’s worth clarifying a few specifics here – unlike other networks, LinkedIn reports total members as opposed to active users. For comparison, there are more than 1.3 billion existing Twitter accounts, but only 319 million monthly active users, a big difference. In this case, LinkedIn’s
From day one, the Engagio team has been focused on finding new, innovative ways to foster engagement at scale for businesses. We’re so convinced of its potential that engagement is literally in our name. But, we need to talk about what “engagement” really means. From where I sit, engagement has become a buzzword that organizations are glomming onto in the marketing and sales technology space. Whether you call it Sales
The numbers on social media marketing are impressive. More than half of small businesses in the United States are planning to increase their social media marketing budgets in 2017, and the number of businesses using social media marketing has increased, year over year, for more than a decade. Still, social media marketing remains underrated. Business owners and marketers frequently treat it as a second thought—something for an intern to handle,
