There are few guarantees in life beyond death and taxes, but one thing’s for certain – some people love to dunk on good ideas. Case in point, content marketing. Despite being a reliable, proven way to drive traffic to your site and increase leads and sales, some people just can’t help but talk smack about content. It’s too hard, it doesn’t work, there’s no point – all favored arguments of
If you are a small business owner, you should be aware that the key to growing your business is to create a solid brand. Instead of simply concentrating on day-to-day sales, it is imperative to create a story to help your target audience connect with your business. While you may have a hit product one day, creating a strong brand identity will help you maintain customer loyalty after the product’s
Your marketing strategy’s success hinges on your ability to synergize multiple marketing channels. Successful modern marketing hinges on the ability to craft impactful advertising campaigns that convert leads into customers, and there are countless tools available for accomplishing this. Three of the biggest contributors to your marketing success will invariably be your marketing automation platform, ad campaign, and landing pages. When you get these three facets of your marketing efforts
The golden rule of marketing is to know your audience. To date, no generation has been as exposed and as researched as Millennials. Luckily for you, as currently they make up 25% of the U.S. population, and their spending power sums up to approximately $600 billion a year, which makes them the most influential consumer group and marketers’ prime target. Born between 1980 and 2000, Millennials are the first digital
I have a theory. If you read my stuff regularly, you may have heard it before, so apologies for the rehash, but my theory is that Snapchat’s ‘World Lenses’, released back in November, were never actually intended to be contained within the limitations of your phone. World Lenses, I believe, were designed for Spectacles, which Snap Inc. released only five weeks before their World Lenses announcement. Spectacles, as you’re no doubt
In the 2017 Mary Meeker Internet Trends Report, Pinterest was highlighted as a key platform for driving purchase behavior, with research showing that users come to Pinterest with more than 4x higher purchase intent than other social networks. At first glance that seems surprising, but such findings have been supported by additional reports – in 2016, research firm Millward Brown found that 93% of Pinners have used Pinterest to plan for
What is Influencer marketing? How do you do it? And why does Forbes say it will “explode” in 2017? In old school marketing departments, staff would spend hours analyzing analytics from scattershot mass marketing campaigns. The strategy was to make sure every set of eyes saw the message, whether they fit the target market or not. Today, marketers in the know are hanging out at the extreme other end of
While debate rages as to whether Facebook can, and will, beat Snapchat at its own game, in reality, it may have already done so, at least in several significant ways. Today, Facebook-owned Instagram has reported that there are now 200 million people using their Snapchat-inspired Instagram Stories feature every day, up from 150 million daily actives back in January. That’s now significantly more than Snapchat, which, in their recent S-1
Following on from their recent infographic about how to market to Generation Z and Millennials, Citipost Mail have released their second demographic snapshot, this time looking at how Generation X and Baby Boomers are using social media, and how you can use this to inform and improve your online marketing campaigns. There’s a range of interesting insights and considerations here – the full infographic is below. This post originally appeared on Irfan Ahmad’s
Successful bloggers know that the world is fast-paced and often changing. In order to stay up-to-date, it is vitally important to be sure you are making your blog as effective and functional as possible. There’s more to an effective blog than simply researching keywords and posting every so often. Whether you are just getting started on your blog or you have been at it for a while now, there’s always
