Consumers are increasingly wary of advertisements, leaving marketers scrambling to find new ways to capture, and hold, their attention. As a result, influencer marketing is on the rise, enabling marketers to circumvent ad blockers and reach consumers through the voices they trust most – their peers. But how many marketers are using influencer marketing? Is it a hot fad or a strategic marketing channel? Does it really work? Here’s a

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We’ve entered a new era in digital marketing. The Snapchat and Instagram era is officially upon us, and old-jack internet marketers have begun focusing their intent and aspiration toward learning how to fully leverage these increasingly popular platforms. Unfortunately, most marketing departments aren’t up to par yet. The annual CMO survey put out by Duke University’s Fuqua School of Business and the American Marketing Association found as many as 59.9

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Just as Facebook continues to add more users, so too are more advertisers flocking to the platform to tap into that audience. This week, The Social Network has reported that there are now more than five  million active advertisers on their platform. For comparison, Instagram reached its first million advertisers last month, while Facebook itself reported that it had reached four million advertisers only six months ago. In addition, Facebook

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Influencer marketing has become a booming industry in the past five years. What was once reserved for professional athletes and pop stars has now grown into a wildly popular way for big (and small) brands to converse with new audiences through the collaboration of social media influencers. In fact, many of the world’s biggest brands are now looking to social media to find who should represent their next campaign—with the

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As a 35-year-old, I’m on the fence in terms of how I consume different types of media. My generation is probably the last to consume television and treat it like a date; I need to be in front of my screen at a specific date and time. From my perspective, television created celebrities that you could use as a spokesperson so they could push your brand. (Remember Micheal Jackson with

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Whether or not you use Instagram for marketing, you need to see this brand new infographic about how Instagram compares to other social platforms when it comes to marketing. If you use Instagram for business, you’ll likely learn something that can help you earn even better results. And if you don’t use Instagram? Well, maybe this will be the post that pushes you to try something new! #1 Instagram’s Engagement

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As they work to evolve the revenue potential of the platform post-IPO, Snap Inc. has announced a couple of new ad options for Snapchat to help tap into user interests. The first is called ‘Snap Engagement Audiences’, through which advertisers can re-target users who’ve previously engaged with their other on-platform ad content. It works like this – once someone has interacted with one of your Snapchat ads, be that an

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Over 50 million businesses use Facebook Business Pages, and 2 million of those businesses also benefit from using Facebook as their main advertising platform. Many of them have successfully found new ways to use Facebook and other platforms as a tool for customer service or engagement. Chances are, your business is one of the 50 million on Facebook alone. So no matter what level you consider your experience or knowledge

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The internet has disrupted music, radio, print – and its next big target is traditional TV. And while it may not seem like a major shift as yet, it is coming. It’s happening right before our eyes. This week, YouTube has officially launched YouTube TV, their pay-TV alternative which incorporates a range of channels and services, filtered through YouTube’s app. As demonstrated in the video, for $35 per month YouTube

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A recent article by John Rampton in Forbes explored how lack of goal setting is a common reason for the failure of social media efforts. Rampton writes: “Just because you’re on Facebook, Twitter, LinkedIn, or Pinterest doesn’t guarantee success. Even if you have a decent amount of fans, likes, or followers, it doesn’t mean that your social media strategy is working. If you’re not generating conversations or new subscribers – or making any money

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