Twitter is a powerful tool which businesses can use to build meaningful connections with new and existing customers, brand advocates, influencers, as well as a larger, engaged audience. It’s also an increasingly important platform for providing quick, efficient customer service – of the small and medium-sized businesses that utilize Twitter, 85% agree that it’s a key medium for customer support. To ensure you’re making best use of Twitter’s potential, you need to understand the basics of the 140-character site,

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Twitter has announced that it’s changing its default ‘egg’ avatar, which is applied when you don’t upload a profile image, to a new, generic, gray silhouette. Here’s what it looks like in practice. So why the change? Twitter says that the move is designed to get more people uploading an actual profile photo. “For the past seven years, everyone who has created an account on Twitter starts out with their

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Visuals play an increasingly important role in marketing – they appeal to customers and increase engagement. Hence, Instagram is the perfect platform for a successful Internet marketing campaign. Unfortunately, however, few social media marketing teams understand the true value of the platform, especially when sharing captivating pictures translate into engaged followers and more sales. There are some who are under the impression that Instagram won’t yield results, they start Instagram accounts

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Okay, we’re going to start this piece by declaring that we will not indulge in any political stuff. We are just here to look at Donald Trump. Perhaps the most divisive US president ever, and possibly the most controversial figure in the world right now. We thought we would look at a very interesting aspect of his rise to power. He has used, freely and without consulting advisors, social media

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“Snapchat is for friends” This has been a key tenet upon which the app has found its place, that Snapchat, unlike other social platforms, is purely about staying in touch with the people you know, smaller groups, as opposed to building large followings of random strangers. That’s why there are no follower counts, no ‘Likes’, and why search in the app is virtually non-existent. Or at least it wasn’t –

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I’m often asked how content marketing benefits a business – especially a startup or small business. It’s a fair question, and the answer is… it depends. If you’ve read a few articles about modern marketing you know that today’s buyers have changed, demanding changes in the way you go about trying to reach them. Self-education rules the world, so you must become on online teacher. Buyers stay mostly invisible during

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LinkedIn is going all-in on a feature that has made other social networks invaluable – but will the platform’s users catch on? Most people don’t realize it, but every single piece of content created and shared on LinkedIn gets indexed, sorted and categorized based on keywords, hashtags and more — and with over 9 billion daily content impressions, that makes LinkedIn one of the world’s largest search engines. In that

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Instagram has announced that Stories ads are now available to all businesses globally. If you looking to reach the 150 million people using Stories daily, now you can, with immersive, full-screen video content, presented in vertical format. Instagram launched Stories ads with selected partners back in January – as you can see from the above example, Stories ads appear when you move between Stories, which makes them less intrusive in your Story

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In her keynote talk entitled “How to Convert Viewers into Customers with Live Video,” fitness guru and infomercial (and now live video) legend Charlene Johnson told an audience of more than 3,000 at Social Media Marketing World that her experience had taught her to “learn from an expert, become a student, [and] don’t just try to ‘figure it out’”. In that spirit, here are eight new things I learned about social

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We all waste time, sometimes. Latest Pew Research data shows that 76% of Americans who use Facebook visit the site daily. And while wasting your time on social media as a general consumer isn’t too bad – particularly when you’re trying to avoid work or homework – wasting your time on social media as a business can be a huge problem. We all know that social media marketing is becoming an increasingly important way

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