“Really, again? Can’t they come up with their own ideas? Where’s the originality?” Yep, here they come – get ready for the same hot takes, once again, because Facebook is about to release its latest Snapchat clone. And this one’s their biggest yet. The Social Network has confirmed that ‘Facebook Stories’ will be made available to all 1.86 billion active users, along with their image-enhancing Camera features. By now, the
Creating a brand community on social can have significant benefits, including improved customer support, facilitating advocacy and even generating direct revenue. But in the place where most brands would see the most benefit from a community group, it has, thus far, been difficult to manage. I’m referring here to Facebook Groups – Facebook Groups which has over a billion monthly active users, Facebook Groups built on the biggest social network in the
For $2,690, the Social Star Creator Camp says it will teach teenagers the digital skills they need to become social media ‘influencers’ – is it too good to be true? If you are the parent of teenagers, here are three words that may make you shudder: social media camp. Rather than wean adolescents off Facebook, Instagram, Snapchat and YouTube, a 10-day course aims to deepen their immersion in online platforms
BARBY INGLE CAN tell you all about living with chronic pain. Fifteen years ago, while driving to work at Washington State University, a van smashed into her car, twisting her 90-pound frame in her seat. A doctor diagnosed whiplash, put her in a neck brace, and sent her home. But the pain got worse, spreading across her body like lighter fluid set aflame. No fewer than 43 doctors tried to
Customer engagement is a term which has gained traction over the past few years, fueled by the increased emphasis on personalization and real-time interaction, which has boomed for small and large businesses alike. However, while being aware of customer engagement, as a concept, is one thing, knowing how to actually improve it is something else entirely. Traditional customer service channels are the logical first step when considering customer engagement, yet there are countless
Whether you’re a veteran writer or just getting started, your success depends on your ability to maintain the highest quality in your content. This means creating content that follows today’s top best practices. Without a focus on the most important elements of content creation, you run the risk of wasting your time and resources. You’ll simply be disappointed. Let’s get started with these 10 content creation best practices. By the
Social media is becoming an ever-increasing part of running a business – but where do you start when you need to narrow down your target audience? What inspires each generation the most? Citipost Mail have being doing research and have come up with some interesting insights into what each generation tends to favor when it comes to content. While it’s clear to see that social media platforms such as Facebook are firm
If you’re managing social media marketing for your business, you need to consider the potential of Instagram. The image-based platform has seen significant evolution in the past year, with the addition of Stories, live-streaming and a feed algorithm to uncover the most relevant content. And for businesses specifically, Instagram has also grown, adding business-specific profiles, improved ad options and, coming soon, shopping tags, which could be huge. So how have
Last September, LinkedIn outlined a set of upcoming projects, including the development of a new content discovery process, with improved notifications and search features, enabling users to get more context and information from LinkedIn’s expanding content resources. Now, LinkedIn has officially launched their new content discovery option, with the release of ‘Trending Storylines’, an alternative news feed focused on specific topics. As explained by LinkedIn: “Storylines are daily curated interest-based
The benefits of social media marketing can no longer be ignored. Make sure you’re getting it right. The debate as to if Social media marketing is worth the effort has become obsolete in the last five years as life has literally moved to the social media. Even conventional news media has begun struggling with the “Menace of social media news” where people seem to get the majority of their information
