In November last year, Instagram announced that they were testing a new option called Shopping Tags , a tool with the potential to change the game for Instagram marketers. As you can see, Shopping Tags enable brands on Instagram to tag specific products in their images. Users will see a “Tap to view products” notification in the bottom left of the image, which, once tapped, reveals a set of tags that appear overlaid on

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TORONTO — Nazem Kadri called Monday’s game a “must-win” for the Maple Leafs if they were to have any hope of chasing down the Boston Bruins for third spot in the Atlantic division. It took until the 58th minute before the Leafs pulled in front, Tyler Bozak potting the go-ahead power-play goal in Toronto’s huge 4-2 victory over Boston at the Air Canada Centre. The regulation win pulled the Leafs

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In a meeting with a client a few weeks ago, we reviewed potential blog post titles. We were excited — the topics looked informative and helpful and had tons of potential. In our enthusiasm, we almost missed something that would have shortened the lifespan of one piece by at least a year and severely limited how we could use it as part of our overall content strategy. image: http://cdn2.business2community.com/wp-content/uploads/2017/03/joseph-young-41689-898541-edited.jpg.jpg What

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When Instagram introduced the addition of a live-streaming option to their app back in November, many (including myself) questioned whether live-streaming would fit into the Instagram process. But Instagram saw a unique use-case for live, catering to their younger audience. As noted by Instagram Live product manager Shilp Sarkar, they’d had taken note of a new live-streaming trend being facilitated by group streaming app Houseparty, where younger users were turning

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The Senators are slated to host the Canadiens in an outdoor matchup dubbed the NHL 100 Classic on Dec. 16, in celebration of the league’s 100th season. Follow NHL ✔@NHL Outdoor hockey is headed to Canada’s capital. The 2017 @Scotiabank #NHL100 Classic will take place in Ottawa on December 16. 11:25 AM – 17 Mar 2017 580580 Retweets 1,1661,166 likes View image on Twitter Follow Ottawa Senators ✔@Senators It’s official! The #Sens will be hosting the

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One of the most common questions around social media marketing is how it’s connected to SEO. The answer is, “it’s complicated”. While social media marketing and search engine optimization are often thrown into the same ‘digital marketing’ basket, the relationship between the two is not exactly direct. This is important to understand, because while an increasing amount of people are conducting more and more of their daily interactions on social media platforms – justifying

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With SXSW capturing the attention of the tech community this week, there hasn’t been a heap of new updates or changes across the major social platforms. But the development teams literally never stop – there’s always some small test or update being rolled out or trialed in some form. As such, we did notice reports of a couple of minor tweaks and updates in the wild this week which don’t

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Social media has changed the way we communicate with others, with over 2 billion active users worldwide in social media; it’s an essential must-have tool to be using for your business today. While there is various social media channels to choose from, Instagram, an easy photo-sharing app, has more than 500 million daily users and sky-high user engagement levels. Instagram is quite the tool when managing your own personal or

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The headline of this article asks whether you want to improve your social media marketing. It was a trick question. You should always want to improve on your social activity. There is always more you can do and learn no matter how long you’ve been in this industry. image: http://cdn.business2community.com/wp-content/uploads/2017/03/improve-social-media-quote.jpg.jpg To assist with your mission to make your social media marketing even better, I’ve included 5 key questions you should

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Gary Vaynerchuk uses a term for describing social media posts that I really like. He calls these posts “micro-content.” Bits and pieces that make up a larger story. Micro-content doesn’t define a brand in and of itself; it doesn’t tell the whole story. Instead, it puts out these crumbs that create a trail back to the Big Idea behind a company or campaign. However, just because the content is “micro,”

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