There are plenty of articles outlining and explaining the mechanics, tactics and strategies of content marketing, it’s also important to focus on the more abstract aspects of content marketing as well. It’s 2017 and most companies know what a blog post is and how to create one with general ease. They may not do it perfectly, but they know how to do it. Except that’s not all there is to
Social video is everywhere – every time you check Facebook these days it turns out one of your friends has been “Live” or posted a video update. When you need to put together furniture you “YouTube“ it, when you’re out on a Saturday night, you post videos on Snapchat. But social video is much more than putting together Ikea furniture or watching how your friends spend their evenings. Facebook and Snapchat are each
Snapchat’s parent company, Snap Inc., recently launched their IPO, which has inspired a heap of discussion about the company and its future. And after a splash of a debut, concerns appeared to be rising about Snapchat’s growth relative to its competitors, with negative sentiment now starting to filter in. Demographics play a huge part in this – Snapchat’s often dubbed the social network of choice for teenagers, but it’s easy to forget that
Last season: 89-73, second place – lost ALCS to Indians Key additions: DH Kendrys Morales (free agent, three-year, $33-million deal) 1B/OF Steve Pearce (free agent, two-year, $12.5-million deal) LHP J.P. Howell (free agent, one-year, $3-million deal) RHP Joe Smith (free agent, one-year, $3-million deal) OF Lourdes Gourriel (international free agent, signed seven-year, $22-million deal) C Jarrod Saltalamacchia (minor-league deal) Key losses: 1B/DH Edwin Encarnacion (signed three-year, $60-million deal with Indians)
Social media can make a crispy critter of your calendar. Or you can manage it efficiently and enjoy the benefits. As any social marketer can attest, it’s easy to burn time trying to optimize your posts. Finding the perfect hashtags. Creating custom images. Tweaking away at target optimization on Facebook. There’s always more you can do to maximize performance, so it’s vital to learn which tactics are worth your time.
Social media marketing has become one of the most effective options for brands to engage prospects, entice them to visit their site and convert them into customers. But in order to reap the connective benefits of social, marketers need to undertake a strategic process, with a plan that includes targeting the right consumer group, finding where that group likes to gather, and creating content that’s both brand relevant and provides value. Sounds like
PALM HARBOR, Fla. — Canada’s Adam Hadwin is skipping his first World Golf Championship and asking for a refund for his honeymoon to Tahiti. He couldn’t be happier. Seven weeks after he shot a 59, and two weeks before his wedding, Hadwin added another eventful chapter to his amazing year. He threw away a two-shot lead with three holes to play by hitting a tee shot into the water, kept
JAYS FROM THE COUCH HAS BEEN GIVEN ADVANCED NOTICE ON THE TORONTO BLUE JAYS NEW BRAND CAMPAIGN BEING ANNOUNCED NEXT WEEK With Spring Training well underway, baseball fans are paying very close attention to the players they will be cheering for this Summer. With a little more than three weeks to go until the start of the regular season, the Blue Jays organization will introduce a new rally cry for
Why User Experience Matters Marketers today are faced with the challenge of being able to meet consumers’ demanding needs in a highly digitized world where technology is penetrating almost every aspect of our lives. Brands are forced to accept and adopt technology into their marketing mix if they want to stay afloat in the competitive marketing landscape. One of the best ways in satisfying consumers’ needs is by heavily focusing
Live video, social stories, content marketing – all of these are major social media and digital marketing trends, but what are the key elements beyond consumer behaviors that you need to budget for, that will require significant, considered investment from your business to ensure you stay ahead of the pack and are able to maximize your marketing dollars? This new infographic from MDG Advertising takes a more in-depth look at
