For the 20th anniversary of the death of Notorious B.I.G., Diddy has some big plans to celebrate. Diddy has launched a social media campaign to honour the influential rapper. The 47-year-old hip-hop star has invited his followers to rap their favourite Biggie verses and post it on social media with the hashtag #WeMissYouBIG. Diddy says the clips will get chopped up and edited into “something special.” Diddy shared a highlight
Snap Inc., Snapchat’s parent company, had the largest IPO since 2014, with a market evaluation of $24 billion. That being said, investors aren’t the only ones keeping a close eye on the platform—marketers are, too. With over 158 million daily users, an average of 2.5 billion snaps sent per day, and users checking the app an average of 18 times per day (according to a report filed with the US
According to Wikipedia, “Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.” Over the last five years, it has grown from obscurity to a form of marketing where even the biggest brands understand its value. There have been numerous studies analyzing influencer marketing’s effects, and experts sharing their
We round-up all the brand activity around International Women’s Day that looks to inspire, celebrate or support women and girls. P&G launches corporate #WeSeeEqual campaign to fight gender bias In honour of International Women’s Day, Procter & Gamble (P&G) has launched a new corporate #WeSeeEqual campaign aimed at uncovering gender bias. The campaign is running on YouTube, Facebook and Instagram and features a video showing men, women, boys and girls
It’s a common story – a business creates an Instagram account hoping to market their awesome product to the platform’s 600 million users. Fast forward a month – the company’s 10 photos only have a few likes each, and there hasn’t been any discernible improvement in business success. This guide will help you unlock the keys to Instagram success with 30 ideas, strategies & tips teaching you how to get
Bill Gates once said, ‘content is king.’ And he’s right. In a survey by the Content Marketing Institute/MarketingProfs, researchers found that 80 percent of B2B marketers have a strategy for content marketing, among these, 32 percent are documented while 48 percent are not documented. Content marketing really is in the forefront of online marketing that a Curata study found that by 2017, about 51 percent of all businesses will have
This week, Nike announced the release of the Nike Pro Hijab, a lightweight, breathable head covering for Muslim athletes. The gear could be a game-changer for those female athletes who have long fought resistance to their participation, both from within and outside their faith. While it shouldn’t take a major global brand to “legitimize” the inclusion of women of all faiths in sports, it certainly can’t hurt. Conservative members of
Hypothetical situation I’m sure is playing out with clients/companies every day: Client says they want to reach a “younger audience.” Client says they need to engage these folks, raise awareness for their brand and sell more (insert widget/service here). image: http://cdn.business2community.com/wp-content/uploads/2017/03/Yelling.jpg.jpg Among other ideas, you suggest influencer marketing as a potential tactic, given: 1) Most influencers ARE the younger demographic and definitely attract it, and 2) Trust levels are high
Marketers are increasingly being called upon to diversify their skills and play various roles on the team. Modern marketers are rarely hired to only perform social media tasks; instead, they are expected to write content, understand data, and work with sales to increase profits. This year, spending on digital marketing is projected to increase by 12% to 15% on average. In order to maximize their opportunities in this broadening field,
ALAMEDA, Calif. — The Oakland Raiders told the NFL on Monday they have found a new partner to finance their proposed stadium in Las Vegas: Bank of America. A person familiar with the Raiders’ plans said the team presented the new proposal with financing backed by Bank of America to the NFL’s stadium and finance committees. The person spoke on condition of anonymity because the plan was not made public.
