Where we’ve been and where we’re headed. We have been reading a lot about influencer marketing in the news lately. Mobile Marketer asked us to provide our perspective on the evolution of this marketing tactic. Many people think influencer marketing is the hottest new fad, but influencer marketing is not a new concept by any means. From celebrity endorsements to social advocacy campaigns, we have seen various forms of influencer
Although Marketers love using Instagram to promote products, they are disappointed with the site’s analytics. That’s about to change. Instagram is rolling out a suite of tools that will benefit marketers, providing user and post specific information that can be used to create successful marketing campaigns. It is impossible to create a powerful Instagram marketing campaign with minimum demographic insights. Fortunately, the new analytics tools will include your followers’
One of the biggest challenges for established and new brands alike is keeping up with notifications across many different social media apps and platforms. In an age where engagement is critical to keep your customers happy, falling behind becomes a serious problem To solve these problems, Facebook’s rolling out an update for Pages that changes the standard “Messages” tab into a redesigned “Inbox”. This Inbox will enable brands to manage their Messenger
When it comes to making an impact on the World Wide Web, many of us will be aware of the tools that are required. These can include a website, magazine advertising as well as offline local marketing. While this will put us in the right position to contend with the business world, there are more factors for us to consider when it comes to making an impact online. One of
If you’re a B2B marketer who produces loads of content, you likely have important marketing files scattered across your company. Here’s why you should centralize your files so that you can create better, faster and more effective content. A simplifying movement is taking the world by storm. The Life-Changing Magic of Tidying Up is an international bestseller. There’s a documentary about minimalism on Netflix. My husband threw out a ratty
Right now on social media, everyone is looking for the next big thing. Clients need to feel like they are spending their budgets wisely, and maximum ROI is what’s required to justify a lot of agency work. We’ve found a campaign that perfectly symbolises the impact of going back to basics. Going back to the customer. Sephora does not struggle for fans. On Facebook, it has over 15 million fans
When a brand reaches out to an Instagram influencer to collaborate together, it can be a huge honor, and a gesture that means the influencer is on their radar. Both parties have a similar sense of style, but the influencer has their own quirks that speak to their fans. The brand sees this, picks up on it, and likes it, thinking it will speak to their audience too. However, to paraphrase
There comes a time when every marketer faces the challenge of how to build brand credibility – which is especially important in a marketplace that increasingly uses social media as a way to reach customers. For many businesses, the answer is to build an army of influencers who will provide your product the positive word-of-mouth it needs to stand out among competitors. And if you think that this isn’t necessary, here
In the end, Deadline Day itself was a yawner for the NBA. Not that there was no action — hey, earlier this week, DeMarcus Cousins got traded, and Serge Ibaka was dealt before that. But Thursday passed with mostly minor deals and a good bit of indignance among fans who were quite sure they could do the jobs of their local general managers better. But there were winners, and there
Unless you’ve been hiding under a rock for the past decade, you’ve already realized the power of digital marketing. But effective digital marketing strategy changes just as quickly as the seasons. Consider, for example, the potential changes 2017 has in store for digital marketers and small businesses alike. As the marketing landscape changes and new technology becomes available, each year marketers have new challenges to face. Search engines demand fresh,
