Instagram’s latest update has provided a new way to share photos and videos on the network – now you’re able to add multiple photos and videos to a single post. Here, I’ll give you a few ideas on how to use Instagram’s new slideshow posts for your blog, brand or business. But before I get into how to use the feature for your business, here’s a quick walk-through on how to create your
Move aimed at cutting time of games. NEW YORK—The players’ association has agreed to Major League Baseball’s proposal to have intentional walks without pitches this year. While the union has resisted many of MLB’s proposed innovations, players are willing to accept the intentional walk change. “As part of a broader discussion with other moving pieces, the answer is yes,” union head Tony Clark wrote Wednesday in an email to The
YouTube has ranked the most popular Oscar movie trailers, democratising the vote – if it was decided by how many people tuned in to the trailer. Trailer views are regarded as barometer of the success (or failure) of a movie’s marketing campaign, a vital component to any Oscar push. Google’s video platform compared the performance of the nine Best Picture nominated movies, La La Land, Arrival, Hacksaw Ridge, Lion, Fences,
The difficult thing about social media is that it’s ever-changing – what works today as a best practice, doesn’t tomorrow – the platform that’s all the rage this afternoon is suddenly less important to your demographic over the weekend. Some basic examples are Instagram’s massive growth, and MySpace’s rapid collapse. Given this constantly shifting landscape, how can you know the best way to use social media for your business or personal branding? And how
Storytelling is the trend of the moment in social media circles, and all the major platforms are working to provide more ways for users to add more context to their posts, and more creative, narrative-driven features. Snapchat started the trend with Stories, which enables users to share multiple images and short clips from their day, a feature which Instagram has since copied (and Facebook is now rolling out in their
Nike launched a bold new ad campaign that celebrates female athletes from the Middle East and explores the challenges young Arab women aspiring to a professional sporting career may face. The global label cherry-picked five pro and sporting aficionados from a range of disciplines, including parkour trainer Amal Mourad, boxer Arifa Bseiso, fencer Inès Boubakri, singer Balqees Fathi, and figure skater Zahra Lari to star in a short film that
YouTube will no longer play unskippable 30-second ads beginning in 2018. Google is changing the approach to its video service’s advertising, electing instead to focus on shorter, more engaging formats, according to The Verge. “We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both
With more than 90% of B2B marketers using content marketing as part of a larger inbound strategy, today’s marketing teams are finding that audiences are nearing a saturation point in regard to the amount of static content being sent their way. As a result, these teams are looking for ways to tap into the engagement economy, wherein there’s a real back and forth between organization and consumer (rather than a
With 600 million users, Instagram’s growth is showing no signs of slowing down anytime soon. It’s become a prime place for brands to show off their personalities and promote their products to the world. With the introduction of Instagram Live, Instagram Stories, and a plethora of new features, the visual media platform continues to find ways to remain near the top of the social media ladder. This means you should
The Kings put a jolt into the NBA and the trade deadline with one of the most shocking trades in the last twenty-plus years by sending All-Star center DeMarcus Cousins to the Pelicans in exchange for New Orleans’ 2017 first-round pick (top-3 protected), 2016 lottery pick Buddy Hield and a few other smaller assets. Why the trade stands out is that it occurs shortly after the ratification of the NBA’s
