WeChat’s 846 million users can pay for a Starbucks digital gift card through the app’s Wallet function. The “say it with Starbucks” social gifting campaign is billed as a “pioneering online-to-offline innovation” and positions Starbucks as the first retail brand to “bring to life a locally-relevant social gifting experience in China.” Domestic WeChat users will be able to select from a curated selection of Starbucks-branded gifts from the Starbucks China

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Red Wings forward Gustav Nyquist will answer for his high stick to the face of Wild defenseman Jared Spurgeon, likely in the form of a lengthy suspension. Nyquist has been offered an in-person hearing with the NHL’s Department of Player Safety this week after the incident in Sunday’s 6-3 loss, the league announced. An in-person hearing allows for a suspension of six games or more. The play occurred at the 14:13 mark of the

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You’ve probably been hearing a lot about influencer marketing lately. It’s a trend that’s been heating up steadily for the past few years, and one that a lot of brands are going to be investing in this year. In a survey by eMarketer, 48% of marketers reported that they expect to increase their influencer marketing budget in 2017. And it’s easy to see why that would be the case —

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Keep up with the ever changing marketing landscape.   Over the past year, the marketing landscape has changed — what worked last year may not be as effective in 2017. When it comes to marketing in 2017, which activities should you focus on? I’ve created this article to show you the most effective marketing trends of 2017 and how to put them into action. Below are five things you must

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Ban comes after former Knicks star was ejected from game following incident involving team owner. NEW YORK—Madison Square Garden chairman James Dolan banned Charles Oakley from the arena Friday, though said he was open to reconciling with the former Knicks forward. In an interview with ESPN Radio’s Michael Kay, Dolan also confirmed a report that he had fired the Garden’s security chief, two nights after Oakley was forcefully removed from

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Texan plays final 28 holes of tournament without a bogey. PEBBLE BEACH, CALIF.—Jordan Spieth kept it simple Sunday and won the AT&T Pebble Beach Pro-Am for the ninth PGA Tour title of his young career. Spieth started with a six-shot lead and no one got closer than three all day. He putted for birdie on all but one hole and closed with a 2-under 70 for a four-shot victory over

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We recently discussed how Pinterest is an untapped resource for small business marketing, as it serves as a tool for engaging your local community on social media. Wouldn’t you know, just this week the company announced its latest feature: Search Ads. This advance toward strategic search advertising is a big move on Pinterest’s part toward opening up its platform as a legitimate and profitable social media marketing entity. This new

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Your personal brand’s time is valuable online, and with so much information out there it is more important than ever to make the best use of it. With a strong and efficient social media plan your business can have an effective reach. It is important to be actively involved in building relationships with your community. This opens the doors to connecting with other influencers in your industry, which can lead

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Tiger Woods announced Friday that he won’t play in next week’s Genesis Open in Los Angeles or The Honda Classic the following week because of what his website describes as “ongoing back spasms.” Woods was forced to withdraw a week ago at the European Tour’s Dubai Desert Classic after shooting a first-round 77. “My doctors have advised me not to play the next two weeks, to continue my treatment and to let

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Now in its second year as a sponsor of the Union of European Football Associations (UEFA), Pepsi has launched its first global campaign based on a “Moments” creative platform. The #PepsiMoment campaign, which features football/soccer stars Sergio Agüero, Alexis Sánchez and Vincent Kompany, looks to build on and associate the Pepsi brand with fans’ excitement in the lead-up to the UEFA Champions League Final on June 3 in Cardiff, Wales. Taglined

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