Keeping up with the growing number of social media sites and trying to put your small businesses mark on the map can seem overwhelming. What platform does what?, How do I use each one?, and Aren’t they all the same? are most likely questions your business has asked when the word “social media marketing” comes up. By understanding the basics on how to best use social media, small businesses can
A recent survey by Harvard Business Review found that only 12% of companies who are utilizing social media felt that they were using it effectively. One of the reasons why companies don’t make the most of social media is because they don’t have a proper social media marketing plan laid out from the beginning. It’s imperative that you create a robust social media marketing plan if you want to see strong, measurable results. To help
In a break with the traditional tourism advertising formula, Discover Los Angeles – the official destination marketing organisation for the City of L.A. – isn’t selling the city in its latest global brand campaign, which debuted in the United States on Super Bowl Sunday. Instead, it’s selling the feeling of the city. The new campaign, developed by award-winning Los Angeles shop Mistress- founded by Aussie expats Damien Eley and Scott Harris
The era of mind-boggling World Series droughts has ended. The Red Sox’s cursed 85-year skid? Ended in 2004. The White Sox’s 87-year trek through the championship desert? Snipped in 2005. And, of course, the Cubs snapped their infamous 108-year downturn by winning an epic seven-game World Series in 2016. The team Chicago beat in last year’s Fall Classic, the Indians, haven’t won the title since 1948, a relatively quaint little
YouTube is the leader in online video, and pretty much has been since online video has existed. But the platform has seen an increase in challengers of late, with Facebook and Snapchat now reporting daily video view counts in the billions, and both Twitter and Instagram putting more emphasis on video, particularly live video content. But YouTube won’t be taken out that easily – I mean, they’ve also been doing live-streaming
A new study on social media engagement has found that highly engaging posts have the greatest impact on consumer spending. Published in the Journal of Marketing, this study sheds light on the importance of strong engagement in social media marketing campaigns. “The return on investment in ‘social CRM’ is determined not only by a firm’s investment in social media but also by consumers’ level of engagement with the firms’ social
New restrictions have officially pants’d NHL goalies. Beginning today, all league goalies must wear new style, tight-fitting pants that aim at increasing scoring without changing the game too much. Goalies who violate the new wardrobe policy will be subject to a two-game suspension, a $25,000 fine will be issued to the team and $1,000 fine to the equipment manager, according to ESPN’s Pierre LeBrun. Follow Pierre LeBrun ✔@Real_ESPNLeBrun All goalies must switch to new
Department store chain Nordstrom is showcasing this season’s looks for men and women through a female lens. Nordstrom’s effort, which broke Feb. 6, was shot by 24-year-old Canadian photographer Petra Collins and features a cast that is diverse in age, ethnicity and experience. The artist’s youthful perspective, seen in her snaps of authentic millennial moments, was chosen to portray a sense of newness reflected in both changing fashion and time of year.
When you hear someone tell you, “You should be using influencers to market your brand,” you may think, “Duh. Everyone knows that.” Big brands have been utilizing “influencers” as their spokespeople since the beginning of advertising. Jennifer Aniston applies Aveeno to moisturize her skin every day, so if you want to look young like her, you should slather on Aveeno too. Matthew McConnaughey drives a Lincoln, so if you want to be cool like
I started doing social marketing professionally almost right out of college and digital marketing has been the only industry I’ve ever worked in. I’ve been fortunate to see social media marketing go from being considered a time suck to being the most cost-effective way to advertise to a targeted audience. But even though social and digital media has grown immensely over the last ten years, I still find myself having to
