Twitter lights up during live moments and the Super Bowl is when attention shifts to the platform unlike any other live moment. This year, fans sent more than 27.6 million Tweets globally about #SB51 during the live telecast on @NFLonFOX (including pre- and post-game conversion). Brands and consumers flock to see “what’s happening” on the field, during the halftime show stage and, of course, those highly anticipated commercial breaks. During
MLB commissioner Rob Manfred has made no secret of his desire to speed up the pace of play during games, and it appears baseball is trying to take some tangible steps in that direction. ESPN.com reported Monday that MLB submitted proposals to the players’ union last month that would raise the strike zone and eliminate the need for pitchers to deliver four balls on an intentional walk. The commissioner’s office
Instagram has 600 million active users every month, and marketers have the ability to reach thousands of different demographics as users add to the 95 million photos and videos uploaded every day. When looking at this year’s social media trends, the Instagram marketing space is flooded with new brands and their messages at a constant pace. Instagram is crowded. It takes a creative and effective strategy to get the results
In the past year, we’ve seen higher demand for personalized content, creative new ways to reach our target audiences, location based advertising, and innovation in many other forms over the year. So what’s next? We took a good look at what 2016 did for digital marketing and put together this list of 8 innovative marketing trends to watch in 2017. 1. Video content. Getting a customer’s attention has become exponentially
Unlike traditional media, social media is not bound by geographical barriers and is, therefore, capable of reaching a much bigger audience than most other forms of advertising. According to one study, influencer content delivers an ROI that is 11 times higher(!) than traditional forms of digital marketing. It’s a big world out there and with business globalization, world market share becomes increasingly more obtainable. As we go about our day, it can
HOUSTON — Tom Brady, Bill Belichick and the rest of the New England Patriots have long been reluctant to rank their victories. They’ve refused to label any given season, or title, sweeter than another. It’s time to put that to rest. This Super Bowl was lost. New England trailed by 25 points and Brady had a case of happy feet and a wobbly arm that made him look every bit
The reason that video is more persuasive than additional kinds of content is the brain will require emotional input in order to make decisions. Plus, no type of technology is better at conveying emotion than a video. Videos cater to the brain’s auditory and visual systems, and pick up on cues such as facial expressions, body language, music and imagery. It’ll elicit an emotional bond which will influence an individual’s
A business can accrue innumerable advantages from social media campaigns, right from positioning to conversion. However, how to conduct social media marketing is the million-dollar question that many businesses face. Some of the other questions that hover in the mind are: What about the negative comments on social media? How to manage online reputation? How to attain brand visibility and position a company? Which social media channel to concentrate on?
TORONTO – He’s not yet sure where or in what capacity, but Roy Halladay intends to work in baseball again soon. The 39-year-old, whose upcoming induction to the Canadian Baseball Hall of Fame was announced Thursday, says he expects to be working for a big league team this spring. And who knows, it could be the Blue Jays. “I do have plans to get back into baseball,” Halladay told reporters
Charles Barkley responded to LeBron James Thursday in the latest chapter of the feud basketball fans can’t seem to get enough of. Barkley, a Hall of Fame player and current NBA on TNT analyst, has never been afraid to criticize the Cleveland Cavaliers superstar and last week he made headlines when he referred to James as “whiny” and questioned his desire to compete. James responded to the criticism to in
