Snapchat can be part of your marketing mix if you’re focusing on the most relevant tactics for your target audience. Here are eight tips to consider. Who said that Snapchat is irrelevant for marketers in 2019? With more than 3 billion snaps being shared on a daily basis, Snapchat can still remain in your marketing strategy. We are exploring over the last months an interesting shift in Snapchat marketing. It’s
In today’s entrepreneurial market, I believe there’s a misconception that simply posting your ad on social media is a sure-fire way to gain customers, but that’s not quite how it works. Yes, you can drive traffic to your business via the web and social media, but you must have some knowledge of how to do so. It can take time, practice and a lot of money to effectively use social
No longer just a place for professionals to connect, LinkedIn has really become the backbone of the global business community. Since its launch in 2003, LinkedIn has come a long way. Originally little more than a Facebook for the working world, the professional social network now boasts more than 575 million members. Along the way, it’s become a top recruiting platform, a must-have for marketing, a networking platform and a
You can have the same audience size for the money, but smaller, engaged audiences will offer a better return on investment. Here’s how you should realign your strategy. Over the last few months, Talkwalker has extensively researched what’s happening in influencer marketing across the world, with input from over 800 communication and PR specialists. In the research, a clear opportunity has arisen for brands to increase their influencer outreach, potential
As technology continues to revolutionize modern work, success and mobility at work will be determined by a new mix of skills. Both the development of new in-demand roles and changes to more traditional roles will drive individuals to seek out knowledge and expertise in new areas for career advancement. In fact, according to edX’s 2018 survey findings, only a fifth of the respondents surveyed consider the education from their college
Studies have shown that happy people perform better at work. It’s generally assumed that greater wealth leads to happiness. In fact, several studies have tried to pinpoint the magic income level for happiness, including the oft-cited Princeton University study published in 2010 that found that happiness rises as income rises up until you hit $75,000 a year — at which point happiness doesn’t improve as you earn more. A more
A closer look at some of the ways Gen Z is changing the social media landscape With over 61 million people in the United States alone, Generation Z is poised to bring about some significant changes. Indeed, CNBC’s Chris Morris covered how those born after 1996 are already changing the workplace and other aspects of day-to-day life. Because members of Gen Z have grown up in the digital age, they
Pinterest is rapidly becoming one of the most promising digital marketing platforms. In 2018, 77.4 million people in the United States had accounts with Pinterest. The social networking site is rapidly gaining traction in other countries as well, especially in Brazil, India, Russia and a variety of Spanish-speaking countries. Since Pinterest is still not nearly as saturated as Facebook and a number of other social networking sites, advertisers have the
Twitter has always been an extremely valuable marketing tool for all types of businesses and brands. It is a highly-efficient marketing tool in itself when exercised appropriately. Quite different from how other social media channels work for your marketing strategies, working with Twitter in terms of your brand’s marketing means that you get a hold of the trends in real time as your feed gets constantly updated. FYI, 326 million
Bitcoin has climbed this week as market bulls try to chase away the bears that have been in control for over a year, with the bitcoin price soaring briefly above the psychological $4,000 mark yesterday. The bitcoin price has struggled to break out of its long-running bear market so far this year, with investors and traders desperately trying to call a bottom to the tumbling market that’s seen the value
