Facebook has had a busy week. The Social Network has started 2017 off with a bang, introducing several new features and product updates that are sure to intrigue both users and marketers alike. Here are three of their latest announcements, and the implications surrounding them. 1. Long-Form Content Gets Priority In the past, Facebook has used the percentage of video watched as a key component in their News Feed algorithm. This
![30+ Social Media Marketing Stats for 2017 [Infographic]](http://maherjaber.com/wp-content/uploads/2017/02/blog1-685x425.jpg)
As social media usage continues to grow at a steady rate it’s essential that entrepreneurs and marketers implement a social media marketing strategy for their business – and a key part of any successful strategy is understanding the stats and trends that can affect the outcome of your efforts. To help, the guys at Red Website Design have created this new infographic with a bunch of helpful facts and figures. Some of the key
DUBAI, United Arab Emirates — Missing fairways, missing greens and piling up the putts, Tiger Woods got off to a rough start at the Dubai Desert Classic. The 14-time major winner finished the first round with a 5-over 77, failing to record even one birdie on Thursday at the Emirates Golf Club. “Well, I didn’t hit the ball very well,” said Woods, a two-time champion in Dubai. “I left probably
L’Oréal is strengthening its marketing with a greater investment in digital, the chief digital officer at the world’s third-biggest advertiser has said. Lubomira Rochet said that investment in digital channels, which accounted for 30% of L’Oréal’s total media spend in the first half of 2016, was due to rise this year. Over the same period in 2015, the share was 25%. She told Campaign that L’Oréal is adopting a strategy
The divide-and-conquer segmentation strategy isn’t new when it comes to driving digital engagement and appealing to different audiences. Think Coke and Diet Coke. However, segmentation is not just a strategy for big brands with big budgets. Focusing on different aspects of a brand and promoting them individually can offer rewards for brands of all sizes. Most marketers are familiar with the idea of market segmentation – identifying different areas of
In 2016, Facebook Live became the hot new ‘thing’ in digital marketing – and for good reason. It upped the ante on video marketing in a way that excited companies looking for new ways to attract and engage users – but the question many have is “why?” Even a glance at this graph shows that live-streaming isn’t exactly a brand-new concept: Video has been a key player in the marketing game for
ST. LOUIS (AP) — The St. Louis Blues have fired coach Ken Hitchcock. Assistant and coach-in-waiting Mike Yeo replaced him ahead of schedule. Yeo was supposed to succeed Hitchcock after this season, the veteran coach’s final in St. Louis. General manager Doug Armstrong announced the abrupt change Wednesday morning. The Blues are 24-21-5 and in eighth place in the Western Conference. Despite being in a playoff spot through 50 games,
Luxury jewelry retailer Tiffany & Co announced Tuesday that Lady Gaga will be starring in its Super Bowl ad. It will mark the first TV spot from the jewelry company in 20 years and the first time it has ever broadcast a Super Bowl ad. Tiffany has designed and produced the Super Bowl winners’ trophy since 1967. The spot will air just before the Lady Gaga goes on stage for
Social media marketing continues to grow at exponential rates and remains one of the simplest tools a business owner can use to reach their audience and further deepen their digital footprint. According to Social Pilot over 3.5 billion people worldwide have active online accounts which exemplifies the tremendous opportunities to build and connect with your audience. It does take time and effort to develop a strong foundational footprint but where
![Why Snapchat Matters to Marketing [Infographic]](http://maherjaber.com/wp-content/uploads/2017/02/snapchat-screenshot-685x425.png)
It’s impossible to deny the impact of Snapchat. The ephemeral content app has more than 150 million daily active users, and – according to Snapchat – is used by 41% of all 18 to 34 year-olds in the United States. Those consumers are the future, so it’s not surprising the market is so keen on Snapchat’s pending IPO. And while Snapchat does face challenges (latest reports suggest that Instagram Stories has taken significant
