Fans arrive for the season opening game between the New York Islanders and the Anaheim Ducks at the Barclays Center on October 16, 2016 in the Brooklyn borough of New York City. (Photo by Bruce Bennett/Getty Images) The New York Islanders may not have a home in Brooklyn’s Barclays Center for much longer. According to Bloomberg News, citing people familiar with the facility’s financials, the arena has determined it would
Mercedes-Benz will launch a global spring campaign by the brand’s custom agency, Antoni, promoting its new range of compact cars. Jens Thiemer, vice-president marketing Mercedes-Benz Cars, told Campaign the campaign is a product of both the brand’s new global agency model and refocused brand communications strategy. The content-driven, storytelling-style campaign, which will launch in spring this year, aims to portray “what advertising might look like in the future” and will feature US Rapper
Influence is one of the big “issues” this year I am interested in. I will be poking it with a big, scratchy stick as the mucky, murky world needs a damn good prodding. Got something to say / think I should know? Get in touch. A report called “Influence 2.0” by Altimeter and Traackr landed with a thud in my inbox. This +30-page report does not particularly help crystallise the how
Engaging with your target audience and improving your online brand presence with social media marketing is vital to any business. 77% of Twitter users feel more positive about a brand when their Tweet has been replied to. 300 hours of video are uploaded to YouTube every minute. Instagram has grown to over 600 million Instagrammers. Not to mention users have shared over 40 billion photos and like 4.2 billion posts
It was fitting that this Hollywood return for Wayne Simmonds came with a happy ending. The Flyers winger, originally drafted by the Kings, dazzled at Sunday’s NHL All-Star Game in Los Angeles and, at times, outplayed superstar Metropolitan Division teammates Sidney Crosby and Alex Ovechkin to win MVP honors at his old stomping grounds. Simmonds scored three total goals, including the eventual game-winner in the final round against Connor McDavid and the Pacific Division, to capture the $1
There is little interest among NHL executives to send players to the 2018 Olympics in Pyeongchang, South Korea. NHL commissioner Gary Bettman said the issue was not even on the Board of Governors’ agenda when they met Saturday in Los Angeles, where the league’s All-Star festivities are being held. “The issue of the Olympics got about 10 seconds of discussion,” Bettman said. While the NHL has been an Olympic participant
The very best way to grow your Snapchat following and keep them engaged is by posting quality content every single day. Quality content can be almost anything as long as it’s entertaining or educational. For example you could post tips like “5 Ways to Be More Productive in the Morning”, or you could post a tutorial like “3 Steps to Setting Up Your New Widget”. You could also post product reviews
Every business wants to succeed on social media, but what’s the secret? Unfortunately, there’s no magic formula to social media success. But if you want to find out how you can improve your social media reach, there are some triend and true methods. In this post, we’ll look specifically at organic content and why your business should invest more time and budget towards it. What is organic content? In the early days
Company Rings in 2017 and 25th Anniversary Year with Brand Evolution NEWINGTON, N.H., Dec. 30, 2016 (GLOBE NEWSWIRE) — Planet Fitness, Inc. (NYSE:PLNT), one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S., is set to reveal a new creative campaign, “The World Judges, We Don’t. At Planet Fitness, Be Free.” The campaign will debut nationally during ABC’s “Dick Clark’s New Year’s Rockin’ Eve with
Bruins All-Star winger and serial offender Brad Marchand has been fined $10,000 for a “dangerous trip” on Red Wings defenseman Niklas Kronwall. The NHL’s Department of Player Safety announced the fine Thursday. It’s the maximum amount allowed under the collective bargaining agreement. The incident occurred at the 12:27 mark of the first period during Boston’s 4-3 overtime win over the Red Wings on Tuesday. Marchand wasn’t penalized, and Kronwall remained in the game, but an
