People are spending more time than ever consuming content. But with so many voices and choices, what makes an audience tune in and what makes them bounce? Adobe recently surveyed 1,000 U.S. consumers who own at least one digital device (i.e., a smartphone, tablet or computer) to find out. The second annual Brand Content Survey sheds light on what consumers want and how today’s tech trends influence consumer decisions. “As a
It doesn’t matter how good your product is if nobody has heard about it. You can have the best products and services in your industry. You can have an impressive website. You can have the experience and knowledge that your customers need. You can have all the elements that it takes to grow a business but it won’t happen without good marketing. Your marketing plan and efforts are what separates
In today’s high-tech business world, marketing is ever-changing. This is especially true of social media, where new platforms and content trends emerge on a seemingly daily basis. Marketing professionals who want to succeed in 2019 should experiment with burgeoning social media movements that will boost engagement with their target audience. We asked a panel of Forbes Communications Council members for their predictions—here are the trends they see coming and their
Digital marketing helps brands reach consumers and, in theory, see results in real time. It’s just not as easy as it sounds. Technology is constantly evolving, engagement techniques are always shifting, and consumer preferences grow more complex with every new campaign. To keep up, a successful strategy has to be nimble enough to communicate, collaborate, adapt and respond rapidly to fluctuating consumer and industry demands. Enter agile digital marketing, which
An online marketing funnel is a marketing strategy to get a consistent stream of new leads or sales from your site. Online entrepreneurs are very familiar with funnels already, as they’ve been a buzzword for years. Most already have at least some type of lead funnels or sales funnels in place. However, there are several types of marketing funnels that most online entrepreneurs and business owners are not using. Here
The feature is currently in beta and only available on an invite-only basis Microsoft’s LinkedIn has launched LinkedIn Live for its mobile app. This feature would give LinkedIn users the ability to broadcast videos to select-groups or everyone in their connection list. The professional networking site has introduced this feature in the United States only as of now. LinkedIn Live is currently in beta and is available in an invite-only
Self-funding your own business can be an empowering experience, but because there’s no guidebook, it also requires constant experimentation. That’s part of the reason why I’m sharing what I’ve learned as a self-funded entrepreneur. Today, we’re diving into the world of social media marketing. Here are a few best practices to help you grow your following, create advocates and drive traffic to your site. Don’t Buy Followers You want to get
Interactive content is highly effective because it connects users with a brand on multiple levels. Interactive marketing provides a creative and unique experience that is personalized to each user — this means it keeps their attention longer, it increases excitement and they’ll be more likely to seek it out. One defining element of interactive marketing is that it gives users some control or influence over their experience, making this content
Instagram is one of the most popular social media platforms out there, but it takes more than having an account to be succesful. Okay, you know you need to be on Instagram, and you want to use it successfully for your dental practice. But how should you do it? If this is your dilemma at present, you’re not alone. Many businesses are present on social media simply because they feel
Twitch is becoming one of the most popular platforms for influencers Twitch is a massive global live streaming platform and is quickly becoming one of the most effective influencer marketing platforms. Live streaming is the amalgamation of TV, digital, social, influencer and podcast marketing, providing marketers with a dizzying array of options. There are two unique benefits of working with streamers on Twitch that provide more impact and response than
