Engaged followers mean more than countless silent fans. In recent years, influencer marketing has exploded. In fact, an estimated 56 percent of brands increased their influencer marketing budgets in 2016. Truth be told, you may find it increasingly difficult to meet your business goals if you don’t relate with influencers, and choose to do it all alone. The concept of building relationships with industry experts — who have a loyal community, authority and the personality to

Continue reading…

Are you reaching your audience on social media the right way? Columnist Jordan Kasteler takes a look at 8 brands you can take a page from. Many businesses set up shop on Facebook, Twitter, Instagram and other social networks in pursuit of new customers. Of course, the strategies they use to attract those customers differ, and some rise above the rest. Here are eight companies that are doing social media

Continue reading…

YouTube has released viewing figures for Christmas adverts hosted on its platform, revealing which brand has managed to prove the most popular with its seasonal campaign. John Lewis’ ‘Buster the Boxer’ advert, created by Adam&EveDDB, topped the festive leaderboard globally with over 21m views, but Sainsbury’s and AMV BBDO‘s ‘The Greatest Gift’ video, while only racking up 13.5m views overall, proved the most popular among UK consumers. The leaderboards are

Continue reading…

Klay Thompson made history on Monday night. (Associated Press) The Golden State Warriors of the past three seasons are famous for setting records. They’ve won 73 games in a regular season, had Stephen Curry set virtually every three-point record imaginable, and established new standards for what it means to run a high-powered offense. It’s hard to be surprised by them anymore. Still, what Klay Thompson did against the Indiana Pacers

Continue reading…

Influencer marketing is a little more complicated than it seems. As if it isn’t hard enough to find influencers that fit your brand and target audience, another element to consider is the type of influence you’re looking for. In this post I’ll review 4 different influencer types and what kind of results you can expect from their posts. Different influencers = different types of influence results. Such as different forms

Continue reading…

Start by listening to them. Technology enables brands to connect with audiences on a personal level cost effectively, at incredible scale. Facebook, Twitter, and Snapchat all provide customizable platforms for businesses to reach their customers. However, just because you build a social media account doesn’t mean anyone is going to pay attention. This is particularly true for Generation Z-ers, or those of us born after 1996. We represent a huge

Continue reading…

TORONTO – Soccer fans in this city will be relieved to know that Jozy Altidore is completely unbothered by all the hoopla surrounding Toronto FC as it prepares to host MLS Cup. Altidore is all business ahead of this Saturday’s championship showdown against the Seattle Sounders at BMO Field, and he’s in no mood to talk about personal narratives or what he’s been through ahead of the biggest moment in

Continue reading…

It officially kicks off in 2020. Under Armour has confirmed a 10-year uniform partnership with Major League Baseball, the Baltimore-based athletic gear company’s first-ever deal with a major U.S. professional sports league. The deal, which will begin in the 2020 MLB season, gives Under Armour UA 2.46% exclusive rights for a 10-year period to provide MLB teams with all their on-field uniforms, including jerseys that will feature the company’s branding,

Continue reading…

Meet the marketing influencers who are leading the pack in 2017. From Inc. 500 Entrepreneurs to New York Times bestselling authors to social media namesakes, each of these individuals has proven that they are at the top of their game in their respective industries. Learn how to catalyze your own influence and impact by taking a page out of their unconventional playbook: 1. Grant Cardone is popular on virtually every social

Continue reading…

Global advertising spend on social media is set to overtake newspapers in the next four years, according to a report released on Monday. Social media advertising is growing at 20 percent a year and by 2019 will be worth $50.2 billion compared to $50.7 billion for newspapers, ad agency Zenith said in its “Advertising Expenditure Forecasts” study. But by 2020, the report adds, social media will be “comfortably” ahead. Advertising

Continue reading…