Tiger Woods sure didn’t look as though he hasn’t competed in 15 months, although a pair of double bogeys at the end tarnished an impressive return. NASSAU, BAHAMAS—Not only did Tiger Woods return to golf Thursday, he returned to being Tiger. Just not for long. Hardly looking like a player who had not competed in 466 days, Woods ran off three straight birdies with a variety of shots and was
VIENNA — Formula One champion Nico Rosberg stunningly retired from racing on Friday, five days after claiming his first world championship. Rosberg said he made the decision on Monday, a day after finishing second at the season-ending Abu Dhabi Grand Prix to clinch the F1 title. “I am on the peak, so this feels right,” Rosberg wrote on Facebook. He also of the difficulties he faced over a season that
In a marketing world obsessed with online clicks, likes, shares and impressions, it can be hard to work out which activities actually lead to sales. Social media is arguably the most fickle platform for marketers, because success is often measured by the number of times a brand-invented hashtag is used or how many followers its Snapchat account has, rather than overall business gains. “I give most social media case studies
In advance of TEDx: LA this December 3rd, Social Media Super Influencer Jérôme Jarre talks with me about how to make the world a better place. He’s been called the ‘Unofficial King of Vine”. His vine project ‘Humans’ captured, according to some commentators, “humanity at its best”. Comedian, entrepreneur and (with 15 million digital followers) social media ‘super influencer’, Jérôme Jarre has drawn the likes of Michelle Obama, Robert De
Live video marketing has become a sensational trend in the online marketing community. Thanks to the introduction of Facebook Live and a number of competing social mediums, brands are working harder than ever to bring valuable, interesting live videos to their customers. But what is it that makes live video successful, and how are brands using live videos to their benefit? As we approach Small Business Saturday, it’s important to
TORONTO – Unbelievable! A mere eight days after their epic first leg of the Eastern Conference final, Toronto FCand the Montreal Impact produced another playoff classic, this time with TFC earning a thrilling 5-2 extra time win in the decisive return match on Wednesday night. The record crowd of 36,000 spectators at BMO Field on this wet and rainy evening were treated to one of the most memorable playoff games
“Influencer” marketing — essentially hiring people with large social media followings to tout a given brand — remains top of mind for marketers, in spite of significant questions about its effectiveness. Research from several firms shows that a majority of companies have developed influencer-marketing strategies this year, and influencer marketing is poised to grow in 2017. In response to advertisers’ demand, a cottage industry of technology platforms has also popped up to
In today’s digitally focused world, many brands are embracing innovative ways to promote their products and services. Some companies have turned to influencer marketing as a means to enhance their brand awareness or increase their sales. Can successful influencer marketing campaigns be replicated? Recently, Chinese tech giant, Huawei, embarked on an influencer marketing campaign. What can other brands learn from a successful campaign? image: http://cdn2.business2community.com/wp-content/uploads/2016/11/photo-1429962714451-bb934ecdc4ec-600×400.jpg What is influencer marketing? According
DALLAS – Players accustomed to performing in front of tens of thousands of fans weighed high-stakes decisions in relative anonymity Tuesday, when MLB’s chief negotiators visited the MLB Players Association’s annual meetings in the hopes of reaching a new collective bargaining agreement. As stars such as Jose Bautista, Carlos Beltran, Matt Harvey, Curtis Granderson and Paul Goldschmidt milled about the hotel lobby in plain clothes, few fans and media took
TORONTO — The Toronto Raptors’ iconic “We the North” campaign generated a whopping 160 million impressions on social media in its launch season alone. But Vito Piazza didn’t need numbers to know it would be an astronomical success. “When I went to the first Raptors game right after (its launch), and people were chanting it in the halls, you knew it was going to be something special for sure,” said Piazza, president
