As consumers become more eco-friendly, brands need to keep up The world is moving toward a more sustainable future. At this point in human history, there’s simply no alternative. Either we do this and do it fast enough to confront the crisis, or we face some pretty dire consequences. It will take a concerted effort from every corner of the globe to realize true sustainability. In our industry, that means
Facebook might not be the newest or prettiest social network, but it’s still certainly one of the most useful platforms for marketers. For example, 93% of social media advertisers use Facebook ads, which clearly suggests that it’s worth your while. And if you find that statistic motivating, we’ve compiled nine more helpful data points below to help inform your strategy and take your Facebook marketing to the next level. 1. 39%
According to the National Retail Federation, U.S. consumers will spend $20.7 billion on Valentine’s Day in 2019. In terms of overall individual transactions, candy and greeting cards rank one and two. However, in terms of overall dollar value of the purchases, jewelry and flowers lead the way. In these two leading categories, an increasing percentage of purchases are being made over the internet. A recent survey by Bankrate.com suggests some
There is a natural, inherent connection in what loyalty and search bring to a brand’s table – think of these two disciplines as the salt and pepper in the ultimate marketing mix. All brands are aware of the need for a variety of online marketing channels to drive consumer discovery and regular sales activity. But too many brands mistakenly treat two of the most essential channels in their arsenal –
For any company, your brand is your most important asset because it is your business personified. The way your organization looks, sounds and acts directly impacts how current and prospective customers perceive your business. Many factors contribute to a brand’s success, but perhaps one of the most valuable is content consistency. From social media and blogging to responding to customer reviews and replying to emails, your content needs to maintain
Twitter has recorded its first full year of profitability thanks to a 23% year-on-year surge in revenues to $791m – but onboarding new users continues to be a thorn in its side. With ad revenues making up the bulk of the total, the social network’s overall revenues for the Q4 clocked in at $909m – a 24% increase on the same time last year. Net income was $255m for the
There’s a scene in Back to the Future where Marty McFly realizes that the decisions he made in the past are having unexpected and cataclysmic effects on the future. We in the marketing industry are coming to some of these same realizations today. It’s becoming abundantly clear that collecting data without asking, eschewing creativity to chase the click, and giving away content for free are unwise approaches. If 2018 was the year
So you finally did it. You finished that fantastic blog post that you’ve been diligently working on for days. Undoubtedly the people of the internet will be drawn to its greatness, and pour over every word that you wrote, right? In a perfect world, maybe. In the real world, finishing your blog post is just the beginning. I’m sure you have a few bloggers you idolize or at least a
Successful entrepreneurs have a passion for what they do, so working hard is part of their DNA. But anyone who is successful also recognizes that life and work are a marathon, not a sprint. Even they need downtime on the weekend to ensure they’re up to the task of being creative problem solvers and innovators Monday through Friday. Sure, they may spend some time catching up on administrative work. They
Kung hei fat choi! As the year of the dog ends, so begins the year of the pig. And though many will be visiting fortune tellers and astrologers to gain advice for the coming new year, Marketinghas gathered its own set of wise sages to ask what this year should hold for the industry. Giving us their outlook for 2019 are: Stephen Li – CEO APAC at OMD Worldwide Ben Poole
