Thousands of social media mavens and mavericks descended on sunny San Diego for the one of the most important events in digital marketing: Social Media Marketing World. The annual event, put on by Social Media Examiner, is a meeting of some of the brightest minds in the online world. These are the influencers and early adopters that are always on the cusp of the next big thing, and this year was
Instagram is incredible for marketers in so many ways, but sometimes you have to rely on third-party tools to reach more people, secure new followers, and sell more of your product or service. Despite the recent algorithm changes, Instagram still remains a highly attractive platform both for creative publishers and brands. Yet, the standard gameplay won’t likely stay the same. Rather than focusing on aggressively building your following, it’s time
Some of the biggest names in sports gathered in New York on Tuesday to discuss the importance of youth sports — and the funding gap that is shutting down sports programs across the country. Twenty-seven percent of U.S. public high schools will have no sports by the year 2020, according to an estimate from the non-profit Up2Us Sports. “If you think about that, it’s really catastrophic for our kids,” Ed
Today’s advertisers need to ensure the customer journey is central to their marketing efforts, and the ones who incorporate social media, technology, and cross-channel strategies into their plans will come out on top, according to Salesforce.com’s latest State of Marketing report, which was released this week. “If we truly put customers at the center of our thinking — considering how we can make any touchpoint delightful — it changes the way
Too much of a distraction, or a way to keep normalcy in high-pressure situations? On Saturday, LeBron James took to his social media accounts to announce that he’ll no longer be taking to his social media accounts — at least for the duration of the NBA Playoffs. It’s called Zero Dark Thirty-23. According to Joe Vorden of Cleveland.com, “James has been doing this since 2012 – the year Zero Dark Thirty, the movie about Navy SEALs’
Hootsuite is integrating with four major social media platforms — a move designed to help marketers engage with consumers on video content. The Vancouver, British Columbia-based social media management provider launched the integrations with YouTube, Facebook, Twitter and Instagram. Hootsuite’s business model banks on integrations with social media platforms. What’s Different for Hootsuite Users? “Hootsuite’s new native YouTube integration brings the full capabilities of Hootsuite’s scheduling, collaboration and central monitoring
Word of mouth marketing is significantly more effective when it comes from an expert influencer, according to a new report sponsored by Experticity. In research conducted by the Dr. Jonah Berger, Wharton School professor and author of Contagious: Why Things Catch On, and the Keller Fay Group, 82 percent of consumers are highly likely to follow the recommendation of an influencer. “Many marketers today try to use celebrities as their influencer
The Coca-Cola Company has announced a new packaging roll out as part of a global strategy to unify the brand and tie it back to the beverage’s iconic red packaging Yesterday, the soda giant unveiled its “one brand’’ graphic which will debut next month in Mexico and roll out across cans and bottles for all of its zero- and low-calorie beverages across much of the world by the end of
Power outages lasting up to 90 minutes at artistic gymnastics event last week International sports federations expressed concern Tuesday over problems with venues for the Olympics in Rio de Janeiro, including power failures at the gymnastics arena this week. Two top International Olympic Committee officials, meanwhile, will be dispatched to Rio for frequent visits to monitor the final preparations for South America’s first games. Members of the Association of Olympic
Data shows tech makes up 20 of the 25 highest-paying companies in U.S. this year. The tech industry, where a dearth of talent is driving up annual salaries well past $100,000, dominates a new list of the top-paying companies in the U.S. Companies including Alphabet Inc.’s Google, Facebook Inc. and Twitter Inc. all pay median compensation of at least $150,000 a year, according to a study published Wednesday by online
