Having a brand presence at industry conferences and trade shows is a common component of any event marketing strategy. My guess is, your timeline leading up to an event looks something like this: Determine what you will showcase at your booth. Get materials designed/printed to have on hand at the booth. Figure out which company announcements you will make during the event, and what the public relations strategy is to
Everyone loves a winner. The Raptors are heading to the playoffs, the TFC is looking good, and Toronto is in love with the powerful Blue Jays. But successful teams have the potential to do more than just make us forget about the lacklustre Leafs. They can change the way we see our city and diversify a fan base that could transform sports culture itself. Things were noticeably more cramped
Food has the incredible power of capturing people’s attention, and brands are learning from this trend in order to create viral experiences that has people talking day after day. It started out as the occasional BuzzFeed Food video, which showed a pair of hands making something delicious. Then, a few more companies learned the viral impact of these videos, and before you knew it, there were more food videos on
Establish your sharing routine, learn the best times to pin, and be consistent with the quality of your posts. Pinterest, along with Facebook and Twitter, can be very useful to promote a blog. Pinterest enables users to share images or “pins” in particular boards, which represent individual interests such as food, photography, prepping, and fashion. With each pin being 100 times more shareable than a regular Twitter update, it should
A couple of Kiwi radio presenters have been suspended for airing a phone call from Ben Stokes’ mum after assuring her she wasn’t on air. Radio Hauraki hosts, Jeremy Wells and Matt Heath aired the phone call with Deborah Stokes after she rang up to complain about the harsh criticism her son received following the T20 final last weekend. Stokes was hit for four consecutive sixes as the West Indies scored
How can parents and guardians deal with these fears? Is it a good idea to allow the child to do as he or she pleases and learn the hard way? When can a parent know that enough is enough? Teens share a unique and complex relationship with social media platforms, especially with the giant website – Facebook. They believe it is the window to adulthood and their opportunity to feel
The task for photo, fine art and graphic design students at Finger Lakes Community College was a challenging one: Take words and phrases and express them as images. Those photos, as well as works by fine art and graphic design students, are now dressing up vacant storefronts in downtown Geneva. As Advanced Photography student Mitchell Austin, 21, of East Bloomfield, discovered, taking photos that reflect a word is not so
Some retailers are even starting out online or in apps as well, eliminating the entire in-person shopping experience all together. The fashion and tech industries are two of the most lucrative fields in the world. Millions of dollars are poured into fashion designers and models showing off their chicest trends, as well as tech companies and computer scientists showing off their newest apps. With such profitable lines of work, it’s
Influencer marketing is on the rise but some approaches are more effective than others, according to a new survey of 14,000 U.S. adults conducted by Collective Bias earlier this month, which found that a sizeable segment of respondents were more likely to heed recommendations from non-celebrity influencers than celebrities. Overall 30% of U.S. adults were more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity influencer,
Planning your day-to-day social media strategy is a task that probably comes quite naturally for most at this stage of the game. However, from time to time, you might find your business planning for a special event, such as a new product launch or anniversary celebration. Along with all of the other details involved in planning such events, you’ll want to make sure your specific social media strategy for the
