It’s not hard to figure out which team baseball fans are rooting for when they show up at the ballpark. The harder nut to crack is what they’re thinking of their game experience. The Washington Nationals are using data analytics software and social media tools in new ways to get inside their heads. It’s all in the name of improving the fan experience at Nationals Park, which opens the 2016
Finding influencers has always been important for brands. The Internet has made it both harder and simpler to find influencers – for those brands that are nimble enough to follow trends. On expert explains how social and video content are leading the influencer charge. Influencer marketing is becoming a huge strategy point for brands because of consumers’ growing disinterest in ‘traditional’ ads and content. Today’s consumers want to read and
A British doctor accused of doping 150 elite athletes is denying the allegations against him, claiming they are “false and very misleading.” Mark Bonar was the subject of an investigation by The Sunday Times, which reported that he provided sports stars with banned performance-enhancing drugs. Among his purported clients are Premier League football players, boxers, Tour de France cyclists, tennis players, bodybuilders and cricketers, the newspaper said. Bonar responded to
Are there more pressing aspects of your social media strategy than share buttons? Certainly – but you can’t afford to ignore them. For many marketers, elements like these are the difference between success and irrelevance. When it comes to your social media strategy, social sharing buttons on your blog, website, and email signature probably come as an afterthought. However, it’s important that you place more value on these all-important features.
In a recent WSJ article, Donna Lagani SVP and CRO of Cosmopolitan (part of Hearst) relates how every CMO is concerned with influencer marketing and creating content alongside social and digital influencers. With rising rates of ad blocking, rising rates of social media app use, and declining rates of TV viewership, brands, and marketers of all industries are realizing just how critical digital influencers are to an effective, comprehensive, and multi-platform
The critics have spoken — and been ignored. Last weekend, as reviews for Batman v Superman: Dawn of Justice started to come in, it was clear it was bad. Maybe not Green Lantern bad, or Daredevil (the movie) bad or Fantastic Four (the remake) bad, or Elektra bad. Or Catwoman bad. (My, but there have been a lot of bad superhero movies!) But bad. Mind you, those other five films
Its April Fools day again, and the media have been doing their best to get one over on their readers. In among the usual transfer stories and latest quotes, there have been a number of outlandish articles that seem too good to be true. Well, that’s because they are. Here is a round-up of the best, and worst, April Fools’ stories from around the web. Did you fall for any
With the ever-rising popularity of social media, Instagram influencer marketing has become one of the most effective tools for marketers in every niche. Consumers now look to fellow consumers and their favorite Instagram personalities for making their purchase decisions. They are strongly influenced by social media posts and comments, especially on Instagram. This has opened up a new channel for businesses to promote their brand through influential individuals. What is
Court documents reveal internal debate by NHL officials over head injuries. Prime Minister Justin Trudeau waded into the hockey concussion debate Tuesday, urging the NHL to look at head injuries “as a very real problem.” Trudeau was asked for his thoughts on the issue a day after court documents revealed an internal debate by NHL officials over head injuries and a deeper concern about the impact of fighting than what
Want to be disruptive? Disrupt something, don’t just collect VC money with an app that makes pizza cost $3 more. Stop trying to build the Uber of Whatever and start trying to create solutions to problems. The New York Times recently published The Uber Model, It Turns Out, Doesn’t Translate. The article is well researched, highlighting a few startups using the Uber model that just didn’t work and demonstrating how
