As marketers sink more of their budgets into online advertising, consumers grow increasingly frustrated with it. Ad-heavy pages cause slow load times and, in some cases, make getting to the content difficult for readers and social media users. Who wants to watch a two-minute pre-roll before watching a two-minute movie trailer? It’s being served an ad before watching the ad you wanted to watch. The more aggressive and intrusive the
Would the world be different if Neil Armstrong had worn a Fitbit wristband when he set foot on the moon? What if Nixon had been equipped with a cardiac sensor during Watergate? Quantified self for all The Sports & Innovation series n°1 on high-level athletes described how technologies have become essential to monitor athletic performances. Technology is also becoming a part of regular sports practice: Sophisticated high-tech equipment is now accessible for
Private-event dining can represent a boon to any restaurant’s business. That’s especially the case at Sage Restaurant Group, a nine-concept, 12-unit company that operates celebrated brands adjacent to its hotels—among them the popular Urban Farmer, which has locations in Portland, Oregon, Cleveland, and most recently, Philadelphia. Christina Teran, Sage’s corporate director of sales and marketing, had positive memories of Gather, a Cloud-based private dining and events management software, from a
Maher Jaber is co-founder and CEO of BrandFit, a company that he describes as “an online marketplace platform where businesses big and small can hire celebrities to promote their products as easily as booking a cab on Uber or a hotel on Expedia.” Jaber views this unique social media branding as the next big thing in advertising. In an interview with the Investing News Network, Jaber discussed the future of this
‘I think it’s going to push the sport in a different direction’ Dara Howell now knows what it will to take to defend her Olympic gold medal. The Canadian freestyle skier from Huntsville, Ont., is in Pyeongchang, South Korea this week at an Olympic test event. Howell won slopestyle gold at her first Olympic Games in Sochi two years ago, and this weekend she took on the hill she’ll compete on at the 2018 Winter Games. “It’s just fun
Apple’s showdown with the FBI over access to an encrypted iPhone has been hailed by privacy advocates as a bold idealistic stand against the U.S. government’s overbearing mass surveillance system. That may be so, but it’s also a calculated risk that benefits the company’s bottom line, its reputation in respect to its Silicon Valley competition and the carefully crafted maverick image that Apple has spent years building. To re-cap: On
Finding success through social media marketing is no easy task. It’s truly “what you put in, is what you get out” (for the most part), but just getting started is a challenge in itself. These tools can help make things easier with your social marketing efforts. Social media is the future of modern marketing and there is no doubt about it. WhatsApp recently clocked 1 billion users, and Facebook already
Athletes (and the journalists who cover them) often talk of the new requirement of self-branding. In reality, it’s a new term to the sports world, but not a new phenomenon. Athletes have always been iconic figures in American pop culture, and the personas they build for themselves live on long past their playing days. Take ‘Broadway’ Joe Namath, for instance, who built his image around fur coats and finger-wagging swagger.
However you feel about thin pieces of meat matter nestled between entirely time-proof bread, we’re here to talk about marketing rather than products. McDonald’s may have suffered in terms of both finance and reputation over the years, but when it comes to digital marketing the brand has achieved some pretty impressive results. I’m going to cover 10 of the best digital marketing campaigns McDonald’s has carried out over the last year
Too much “Deadpool” marketing, you say? Moviegoers were bombarded with gifs, billboards, videos and PSAs starring Marvel’s anti-hero heading into last weekend’s opening of the film, leading some to criticize that 20thCentury Fox had gone overboard. But “Deadpool’s” marketing strategy, which started in March 2015 with an image of the “Merc with a Mouth” laying on a bearskin rug, will surely be considered a case study in movie marketing for
