Here are some easy tips for improving your social media ads and boosting your return on investment in advertising. Advertising isn’t what it was fifty years ago. That’s good news for small-to-midsize businesses (SMBs) in 2019 since they don’t have to have the budget for a billboard ad or a full page spread in a magazine to compete. These days, digital ads, especially social media ads, are just as important
For many digital marketing managers, the strategy behind the work can be fuzzy. According to a 2017 report on the state of digital marketing , the majority of marketing managers surveyed said content was one of the most effective aspects of digital marketing. Yet, only 53% reported that they had a documented content strategy in place. Digital marketing managers should be the ones coming up with big ideas to power the growth of
Social media remains the terrain of the client, where s/he is free to post, complain and make requests. ‘online customer service’ has become a well-established concept, but there are still challenges to consider in undertaking it. Listening is the key. Listening to both the customer and the market. What’s the need -and desire- that should be fulfilled? After this, comes the selection of your strategy. Only then can you initiate
On average, businesses publish 18 videos each month. Is yours one of them? If not, you could get left behind by your competitors. Marketers are increasingly using videos in a variety of ways to promote products and services. They use videos for Youtube, landing pages, recorded webinars, emails and more. Videos also help introduce brands to potential customers and build lasting relationships with existing customers. On average, businesses publish 18 videos
There’s little doubt that the buzzword of 2018 was artificial intelligence. It was hard to find a headline last year in the tech space that didn’t focus on how AI was going to change the world. Scrambling to be part of the revolution, companies claimed every new product was “AI-powered” or had “AI capabilities” to challenge the status quo for operations and innovations. Developers jumped in on machine learning, neural
Every minute, more than 100 hours of video are uploaded onto YouTube’s video streaming services. Billions of people from all over the world visit the platform regularly to laugh, cry, learn, work out and share their experiences with the online community. If content is king, then YouTube should be considered his right-hand, reigning supreme over traditional media and competitor hubs. Yet for brands, YouTube continues to be underutilized and misunderstood.
Facebook has always been a visual medium. After all, it began as a digital look book before it was overtaken by friends and families sharing images of their youthful indiscretions and later their kids’ embarrassing moments. But lately, the platform has turned its attention from still photos to video. If you ask most marketers which content dominates on Facebook, they’ll tell you its video. Sharing insights from BuzzSumo’s study of
There are countless social media platforms out there for your company or brand to use to build your online presence. Here are some of the most overlooked and underappreciated sites for your business. There are currently 2.62 billion social media users. Theoretically, that’s 2.62 billion people your social media marketing campaign can reach. In 2019, you would be insane not to make the most of the marketing opportunities social media
Content marketing and digital PR share the common objective of putting your brand message in front of your customers when they’re actively searching for it. The line between PR and content marketing continues to blur as digital becomes synonymous with tradition when it comes to getting your brand name out there. Companies are finding it increasingly difficult to understand the behavioural changes in their audience and create brand awareness in
With roughly $4.8 trillion in retail e-commerce sales projected globally by 2021, it would appear that there is ample opportunity for e-commerce businesses to excel. However, nearly 8 out of 10 online stores fail within the first 24 months, often due to problems concerning subpar branding and an excessive emphasis on the product itself rather than marketing the product. While your product is critical to sustainable business success, poor branding
