For years, ad execs and editors at major publishing houses ferociously resisted any sort of relationship with influencers. And yet, over the past 18 months, we’ve seen the exact opposite happen: Publishers are now embracing influencer marketing and integrating influencers into their advertising and editorial operations in a big way. Publishers ranging from Hearst to Condé Nast to Univision (full disclosure: Hearst and Univision are partners of Reelio’s) and many more are now embracing influencers, and

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Your expertise and interests are key.  My channel may have come about accidentally, but you can set yourself up for success right away. Are you an expert in your field? Create tutorials talking about key topics. Do you perform a service? Demonstrate your abilities on video. Arts, crafts, fitness and technology are areas that lend themselves visually to YouTube, but anyone can get in on the action. Don’t overlook interests you’ve never considered a source

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My family and I just got back from a great trip to London. I was there for a speaking engagement and brought the family along for a summer holiday. While there, we visited the Warner Bros. set of Harry Potter. It was fun to see the set and “unlock the Chamber of Secrets.” There were many hiding places in plain view from the movies, places where treasures and riches could

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With so many channels and so many audiences, it is important to ensure you are distributing the content efficiently, or you run the risk of falling at one of the most important hurdles. One Size Does Not Fit All You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement? Forget them. You

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Instagram shadowban has been making bloggers, influencers, and entrepreneurs lose their sleep at night for some time now. The shadowban became almost a tale of a mythical creature people tell each other — no one knows exactly how it looks or where to find it, but they continue sharing their stories and spread rumors. So what is a shadowban? As the name suggests, it is a ban from Instagram —

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Social media marketing enables businesses to target consumers where they spend the most time online, however to get the most bang for your marketing buck in social, you need stay up-to-date on the latest social media advertising trends, best practices, and consumer expectations. Thankfully, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) hit it out of the park once again with her annual gift to digital marketers: the Internet Trends Report. This year,

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Social media is one of the biggest industries in the modern world. Due to their constant updates, social media platforms continue to grow in popularity, showing no sign of slowing down. Social media is no longer limited to younger generations, but has now become popular across all age demographics and is an essential marketing tool. Through this popularity, standout trends continue to emerge each year Here’s a breakdown of the five latest and greatest

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Dive Brief: Facebook has rolled out new controls and capabilities to help marketers handle influencer marketing campaigns on the platform, as outlined in a Facebook Business blog post. A key change is marketers can now boost posts from a creator’s Page when the influencer gives permission and the post is tagged with a branded content tool allowing marketers to use targeting and custom audiences. This means the targeted audience will see

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Yes, this is another Amazon story. But this one isn’t about its latest acquisition, innovation or market share growth. It’s a story about what gave Amazon headliner status in the first place, something too often overlooked by companies scrambling to compete in its wake: customer obsession. Twenty years ago, in his first letter to shareholders, Amazon founder Jeff Bezos preached the long-term value of obsessing over customers. In his latest corporate

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One of the most talked about marketing trends over the past few years has been influencer marketing, and rightfully so, as it provides brands with an incredible opportunity to be seen by extremely engaged audiences. The majority of buzz surrounding influencers is the money they are able to make from sponsored posts and brand endorsements. It’s a very lucrative time to be an influencer with a large, engaged following — I

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