Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love. Each social media site is designed to serve a different purpose, so we use it differently. It’s no surprise, then, that we’ll watch—and expect—different types of video on each platform. In this post, we’re going to go over how to use video
Time Inc. surveyed over 17,000 Gen Z, millennials and Gen X who identify as auto buffs, fashionistas, foodies and finance gurus and found two-thirds trust custom content more than traditional advertising, 90% like custom content for brand engagement and 89% believe custom content is a great way for brands to break through the marketing messaging clutter, per a press release made available to Marketing Dive. The research found that Gen
Every new ad unit introduced to the market faces the same challenge: convincing advertisers to invest the time and energy to adopt something different. Google once had to persuade buyers that text ads were worth the effort; Snapchat is today trying to do the same for vertical video. And right now, branded content is at an inflection point: There’s consensus that branded content is effective, but advertisers face trials in scaling
Social media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? What else is new? Facebook is in trouble for failing to stop fake news, extremist messages, and child pornography? Par for the course. Facebook shamelessly copied another Snapchat feature? Yawn. It’s all been going on for years. And you’ll notice I only brought up Facebook news, since it’s now by far the most significant social media player. In 2016,
Most people who have their businesses on social media are looking hard for answers to solutions for more traffic, engagement and conversions to build their brand. While great social media strategies don’t simply fall off a truck in front of your doorstep, you don’t have to make it any harder than it should be. Nathan Pirtle, social media/digital marketing specialist and founder of Work With The Coach, is one person who snatched his
Instagram continues to mount pressure on Snapchat by adding to the tools and options available within Stories, including features which go beyond what’s available within Snap Inc.’s original Stories offering. Their latest update is the ability to reply to Stories content with a photo or video. As explained by Instagram: “From selfies to Boomerangs, now you can be even more fun and playful when you respond to friends. To reply with a photo or
You’ve had your social media profiles set up for a while. You run campaigns, are participating in chats, maybe you have even begun delving into paid social. But how do you what’s working and what isn’t? Are you looking at analytics? Tracking metrics? It’s easy to fall into rabbit holes of looking at numbers and making spreadsheets, but how do you know you’re looking at the RIGHT metrics? What’s right
Content Marketing is one of the most important processes to understand when creating a business or brand. It is a brands way of telling a story to attract new customers and bring back existing ones. Doing this causes you to have to understand the dynamic and purpose of your business. Then you can dive into a content strategy that’ll help you grow and dig deeper into finding out what your
If a picture’s worth a thousand words, then Instagram packs more value than you can afford to pass up on. In this post, we’re going to show you how to create the best Instagram layout for your brand, drawing inspiration from a few Instagram profile layouts we absolutely love. While the actual images and captions on Instagram are important, the way you arrange those images in your Instagram grid matters just
Since the launch of the internet, brands have been taking their businesses online and utilizing the many benefits that online marketing has for them. As the Internet grew, more and more brands have started to take it upon themselves to promote their content on the internet to attract more customers and increase their revenue. Today, it is possible to run an entire business on the internet – without having to
