Instagram is the fastest growing social app at the moment, and as the platform expands, so too does the list of marketers and advertisers who are looking to tap into that audience to generate exposure. One of the easiest, and most effective, ways to do this on Instagram is through influencer marketing – you may not have thousands of followers yourself or for your business, but plenty of users do,
Canada’s business leaders are joining a new social-media campaign aimed at promoting more women in senior roles, publicly pledging to champion a woman in her career and challenging other executives to participate. The #GoSponsorHer campaign asks top executives to name a woman they will help support publicly, post the pledge on a social media site such as Twitter or Facebook and then publicly “tag” two or three other senior leaders
The Maple Leafs have acquired center Brian Boyle from the Lightning in exchange for forward Byron Froese and a 2017 conditional second round pick. Toronto was in the market for a bottom-six center, and reportedly had interested in Red Wings center Riley Sheahan. Boyle has 13 goals and nine assists in 54 games this season but more importantly is regarded around the league as a tough, defensive-minded center who is solid on faceoffs. Boyle has plenty of postseason
Hashtags on Instagram? Use them or bag it? That’s the question that Instagrammers face each time they post a photo on Instagram. Maybe you want to use hashtags on Instagram but you’re not sure why or how to use them? This article will help with those questions and give you a solid plan to move forward using hashtags on Instagram. image: http://cdn.business2community.com/wp-content/uploads/2017/02/How-To-Be-Smart-About-Instagram-Hashtags-7.png.png What’s the deal with hashtags on Instagram? Hashtags
Content discovery has always been at the heart of digital marketing, but its nature has changed significantly. Now, we have dedicated channels and tools to help users find content they may think interesting or entertaining. People can browse these tools based on categories or similar stories, or they can get recommendations based on their behavior. Marketers should expect content discovery to be a big deal in 2017. Here’s what you
ST. CATHARINES, Ont. — Ontario’s Rachel Homan refused to lose a third time to one team at the Canadian women’s curling championship. Homan reclaimed the Canadian title with an 8-6 win in an extra end over Manitoba’s Michelle Englot on Sunday. “That’s an unbelievable win by my team,” Homan said. “That’s the hardest win we’ve ever fought for I think.” At 27, Homan is the youngest skip, male or female,
Twitter wants to add a human touch to customer interactions in Direct Messages, so they are launching a new feature called “custom profiles” for businesses Despite the criticisms Twitter seems to get everyday, many of its users and business accounts rely on Twitter as a customer service platform. Whether you’re Tweeting publicly to an organization, or taking things to Direct Messages, it’s often the first step for customers to get
Millennials – the so-called digital natives – are born and bred in a world where information is easily accessible. They grew up with technology at their fingertips, so part of their identity revolves around the digital world. They also represent an increasingly lucrative market – not only do they account for almost one-fourth of the U.S. population, but they have an annual buying power of more than $200 billion. It’s expected that this year, their collective spending will outnumber
TORONTO – In his first three-and-a-half years at the helm of the Toronto Raptors, Masai Ujiri made just two mid-season trades – a total he has now doubled over the span of eight days. If there was ever any doubt about his intentions for the club, or at least its immediate future, this past week should have cleared that up. The team’s president has sent a strong message – to
As content marketing has increased in prevalence, buyers have become attuned to manipulative or overt tactics employed by some. These strategies add no value to a brand looking to maintain trust, authority, and authenticity with its marketplace. The following is a look at ways to achieve your goals with content marketing without turning off your targeted prospects. Prioritise Engagement and Entertainment Putting products on the back-burner is one of the
