Storytelling is the very core of good social and content strategy. It enables us to build a narrative and connect on a deeper level with friends, customers and connections. Nearly all social platforms recognize this and now have their own iteration of tools for telling social media stories. Facebook Stories (launching in Ireland) is the latest in a list that includes Snapchat Stories, Instagram Stories, Messenger Day and Twitter Moments to name a
Your brand is the way the world sees your business, and in today’s digital media dominated world – where 78% of the U.S population has at least one social media profile – it’s become clear that your brand is very often defined by your social media presence. Of course, making the decision to re-imagine your business can come with quite a bit of stress attached. For starters, people might not like your new brand,
Music streaming platform SoundCloud has struck a deal with Rubicon Project to automate its audio and video ad inventory as it looks to bolster its programmatic offering and better monetise its content. It means brands will be able to tap into SoundCloud’s audience in real-time using a range of targeting capabilities including first-party and content-level targeting. Advertisers will also be able to take advantage of SoundCloud’s audience insights to target
Eugenie Bouchard is a woman of her word. After agreeing to a date with a fan who asked her out on Twitter during the Super Bowl, the 22-year-old professional tennis player met her date Wednesday night. Bouchard and 20-year-old University of Missouri student John Goehrke decided to take in a Nets game against the Bucks in Brooklyn. The date even went pretty well as Bouchard told YES Network the night wasn’t awkward and she was impressed
![Why YouTube Matters to Marketing [Infographic]](http://maherjaber.com/wp-content/uploads/2017/02/yt_1200-vfl4C3T0K-685x425.png)
While video is on the rise across basically all the major social platforms, YouTube remains the leader in online video. Facebook is gaining on the Google-owned giant, but both Facebook and YouTube serve largely alternate purposes – Facebook’s currently aligned to more casual video viewing, whereas YouTube is a more dedicated consumption experience. Given this, while you look to add video content into your marketing mix, it’s important to also keep
Influencer marketing is well past its experimental phase. It is now firmly established as an important type of online marketing, and it is for more than just small businesses and startups, who can’t afford traditional advertising fees. Quite a few A-list businesses realize that influencer marketing helps them reach their target audience. It is digital marketing’s next best thing, that is making a huge impact already. Here are 10 recent
Michel Therrien relieved of his duties MONTREAL (February 14, 2017) – Montreal Canadiens general manager, Marc Bergevin announced Tuesday the appointment of Claude Julien as the Club’s new head coach. Michel Therrien has been relieved of his duties. “I would like to sincerely thank Michel for his relentless work with the Montreal Canadiens over his eight seasons behind the bench, including the last five seasons when we worked together. The
Twenty-four hours earlier the sky was falling. The Raptors had lost 10 of 14 games, the latest of which was their ugliest yet and prompted Kyle Lowry‘s cryptic comments that many perceived as a shot at the head coach. The patience team president Masai Ujiri had become known for was being questioned: Why hasn’t he stepped in? Why hasn’t he made a move? On Tuesday morning that patience paid off. Toronto’s
Unleashing the Powers of Social + Video The boundaries of social media are endless and the number of people you can reach through it is limitless. The impact social media has on our society can pose many disadvantages, but it presents many advantages for companies. Businesses can build an advantage over their competitors and reach a wider market than ever before by adopting creative ways to brand themselves. Traditional marketing
Influencer marketing exploded in 2016, with more brands turning to digital creators to reach new audiences, younger customers and to build buzz around their products. And it shows no signs of slowing down. According to the 2016 Influencer Marketing Report, 66% of marketers have already introduced an influencer marketing strategy, while gen.video reports that: “There will be an uptick in investment in influencer marketing: 50% of brands will significantly increase their
