Are you a brand new organization? Or do you have a brand new initiative that needs its own digital presence? There are a lot of reasons that you might be starting your social media presence from scratch, and the work may seem daunting. Here I’ve broken it down into four actionable steps. Step 1: Align Your Social Media Goals with Your Larger Goals The very first step in an organized
It’s still January, but the year is already slipping away. Those goals you made to elevate your marketing in 2017 can’t be met if you don’t start putting plans into action. Your social marketing is just one factor to consider. We make it a little easier for you with these trends you could put into play right away. Facebook Live Interactive video will be huge this year, and that means
LOS ANGELES – There are certain expectations when it comes to the National Hockey League and its event entertainment. The arenas are filled with guitar rock, much of it from before, say, the Columbus Blue Jackets existed. And so the NHL brings you KISS and Billy Idol and Bryan Adams to the stage for its outdoor events. The NHL Awards show gets celebrities from a “famous for the NHL” pool
Bell Let’s Talk, a national campaign to end stigma surrounding mental health and raise money for the cause, raised more than $6.5 million from texts, phonecalls and social media interactions, as of Thursday morning. A total of 131,705,010 interactions were calculated from across the world by 8:00 a.m. ET. That figure included every tweet and Instagram post with the hashtag #BellLetsTalk and every text message sent from a Bell mobile
![The Official Roadmap for Influencer Marketing [Infographic]](http://maherjaber.com/wp-content/uploads/2017/01/The-Secret-Guide-To-Instagram-Influencer-Marketing-940x492-685x425.jpg)
Influencer marketing arguably represents one of the most significant shifts in media and marketing in recent times. Increased social media usage, alongside the fast-paced growth of social networking platforms, is evidence that social media is playing a greater role in how consumers spend time, absorb information and make purchasing decisions. Brands are looking for effective means and advertising channels within the developing social media space, and most are looking towards influencer
Mention from the influencers legions of people respect is the biggest boost a marketer can get. The days of questioning whether Facebook, Snapchat, Instagram, Twitter, and other social media platforms are legitimate marketing tools are way behind us. Those “in the know” are using social media to share their ideas, businesses, and day-to-day lives. Some of them are making millions from posting pictures online and uploading vlogs to YouTube, and
Usain Bolt and Jamaica’s 2008 Olympic gold medal-winning 4×100-meter relay team have been stripped of their medals after Nesta Carter was found guilty of doping following re-analysis of a Beijing sample. Carter raced in Jamaica’s heat and the final as they broke the world record en route to gold in China. Carter’s sample taken before the final was found to contain banned substance methylhexaneamine. The findings will tarnish one of
The Patriots, and Bill Belichick, and Tom Brady, and Robert Kraft? They’re always here, at the Super Bowl — seven times now since the three convened in Foxborough 16 years ago. The Atlanta Falcons, though … they’re almost never here, living most of their 51 years of existence on the outside looking in, envying the likes of the Patriots, almost never even expecting to be in position to get there.
Build an audience of millions in record time with these secrets. Bodyguards, supercars, models, playboy mansions, helicopters, private jets, and “baller” lifestyles. Sound like a movie—or the dream of every 16-year-old teenage male? Think again. These are part of the daily social media feeds from the biggest players on the planet. We sat down with three social superstars: investor and entrepreneurship guru Tai Lopez (who has built an eight-figure online
Content marketing… Have you mastered it yet? Because the way we reach audiences is constantly changing, chances are we can all learn a thing or two about content marketing. It’s also easy to fall into bad habits. At its basic core, content marketing is a strategic approach to marketing where you engage with your audience using content that is relevant and informative. It is a way for brands to fully
