The 2017 NHL All-Star game, the 62nd installment of the event, will continue the unique four-team format the league started last year. That format features a 3-on-3 tournament between All-Star teams from the NHL’s four divisions. The Atlantic and Metropolitan teams will play each other to determine the finals representative from the Eastern Conference, and the Central and Pacific teams will face off to decide the Western Conference winner. Each game will be

Continue reading…

American actor Shia Labeouf has launched his latest piece of performance art – a four-year long protest livestream against President Trump. Unveiled as Trump took office as the 45th president of the United States, the participatory livestream titled ‘He will not divide us’ is staged outside New York’s Museum of the Moving Image and is open 24/7. The protest encourages members of the public to join in by delivering the

Continue reading…

2017 is well under way, so you’ve probably already read a million blogs about what we marketers can expect for this upcoming year. But bear with me, this one’s different, honest. How can I be certain? Because I’m not sat here with my mystic ball trying to guess at what’s going to happen just for the sake of writing content. We’ve compiled a “State of Video Marketing 2017” survey with 49 results

Continue reading…

Twitter’s algorithm – their back-end code which defines which tweets you see every time you log in – is getting better. You might not have noticed it, and if you have, you might not agree that it’s improving. But it is, and that bodes well for the future of the embattled platform. Twitter’s switch to a more algorithm-defined feed last March was initially met with strong opposition from the platform’s

Continue reading…

FOXBOROUGH, Mass. — The Tom Brady redemption tour is headed to the Super Bowl. After beginning the 2016 season suspended for four games for his role in the “Deflategate” scandal, the New England quarterback relentlessly carried the Patriots to an unprecedented ninth appearance in the title game, and his seventh. Brady threw for a franchise playoff-best 384 yards and three touchdowns in a 36-17 rout of the helpless Pittsburgh Steelers

Continue reading…

SEO (Search Engine Optimization) cannot be effective without well-executed content. And that’s where social media marketing kicks in. SEO and SMM (Social Media Marketing) go together like peas and carrots. Social Media Marketing helps you to get your content seen, which in turn can substantially increase your number of brand mentions on the web. Today marketers today are calling it “top of mind.” Which is the new way to say,

Continue reading…

All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. Or some combination of the above. Often, this oversight can result in missed opportunities to educate, engage, and excite attendees and new leads. This is a problem: By allowing the marketing content to stop at one of these steps, momentum that’s built

Continue reading…

A hashtag is word preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. Hashtags are such a prominent part of online culture today and people have started using them outside of their intended purpose like using them in text messages, chats, songs, and advertisements. Hashtags are a way for social media users to tag their

Continue reading…

“There’s a long list of one-time all-stars,” DeMar DeRozan once told me, “and I don’t want to be on it.” It was three years ago, during the summer following his first appearance in NBA’s mid-season exhibition. DeRozan had just finished his second solo workout of the day, spending the last hour alone in the Toronto Raptors old practice gym at the Air Canada Centre putting up hundreds of shots— turnaround

Continue reading…

Canada’s lone Major League Baseball team will be sporting its country’s colours for some games throughout the 2017 season. As part of Canada’s 150th birthday celebrations, the Toronto Blue Jays will wear red & white “Canadiana” uniforms for every Sunday home game as well as select games in the month of July at the Rogers Centre. Toronto’s first Sunday home game is against the Baltimore Orioles on Apr. 16. The

Continue reading…