Category BrandFIT Inc.

The 11 things everyone should know about Snapchat Groups

While Instagram is busy ripping off Snapchat feature-for-feature, the original ephemeral messaging app has finally added something Instagram has had for years: group chat. Snapchat’s group chat is simply called “Groups” and it’s pretty straightforward if you know your way around the app, but it does come with a few quirks, and some of its features may not be that obvious. How many people can join a Group? 16. Sweet

Continue reading…

3 Ways Your Business Can Get the Most out of Instagram

One of the most cost effective, yet often overlooked ways to market a startup is through Instagram. Though the platform is largely image-focused and you may think your business doesn’t revolve around photos, chances are you’ll be able to find a way to intertwine the two. If you’re like most startups and have a limited marketing budget, there’s one big reason you should consider Instagram: organic reach. Unlike Facebook where Pages

Continue reading…

Leafs’ Babcock coaching for both now and the future

TORONTO – It wasn’t so long ago that Mike Babcock said of Mitch Marner: “I’ve never coached a kid that good that young.” Yet there Marner was skating on the Toronto Maple Leafs fourth line on Sunday night. He seemed an odd fit alongside Matt Martin and Ben Smith – players not likely to amass 20 points in a season, much less the first 27 games of their NHL career.

Continue reading…

NFL announces teams playing in 2017 London games

The home of English soccer and rugby will host the 2017 London Series, with Ravens-Jaguars or Saints-Dolphins kicking off the international festivities at Wembley Stadium, the NFL announced Tuesday. It’s the first time the league will play four games in a season in London. Here’s the schedule: — Week 3 or 4 (Sept. 24 or Oct. 1): Baltimore Ravens vs. Jacksonville Jaguars at Wembley Stadium — Week 3 or 4 (Sept. 24 or Oct.

Continue reading…

Millennials proving elusive for marketers

A new study from Dentsu Aegis breaks down the demo and what brands are missing when it comes to the target. Imagine the groans from the research team when Louise Veyret, director of research and consumer insight at Dentsu Aegis Network Canada, pitched the idea of doing yet another study on everyone’s favourite demographic: millennials. Veyret says she was met with some hesitation when she brought the idea to the table,

Continue reading…

5 Benefits of Working With Social Media Influencers

Do you want more exposure for your small business on social media? Wondering if partnering with influencers can help? Partnering with niched micro-influencers helps bring maximum brand awareness, conversions, and ROI to targeted social media campaigns. In this article, you’ll discover five ways influencers can boost your digital marketing efforts. 5 Benefits of Working With Social Media Influencers by Shane Barker on Social Media Examiner. #1: Improve Your Search Ranking

Continue reading…

Sounders defeat Toronto FC on penalties to win MLS Cup

TORONTO – “Why can’t we be great?” That was the question posed by Tim Leiweke, former CEO of Maple Leaf Sports & Entertainment, when Toronto FC officially unveiled Jermain Defoe and Michael Bradley as its newest high-profile signings on Jan. 13, 2014. Years of losing and comical mismanagement by MLSE reduced the Reds to the point of irrelevancy in the Toronto sports markets, and made the franchise the laughing stock

Continue reading…

Canada wins gold in 4x50m freestyle relay at short-course worlds

WINDSOR, Ont. — Canada won gold in the women’s 4×50-metre freestyle relay, then took silver in the 4×100 medley relay on Sunday night at the FINA short-course world swimming championships, giving breakout Olympic star Penny Oleksiak her third and fourth medals of the meet. The 4×50 team of Toronto’s Oleksiak and Michelle Williams, Taylor Ruck of Kelowna, B.C., and Sandrine Mainville of Boucherville, Que., finished first in one minute 35

Continue reading…

The Top 10 Digital Marketing Predictions for 2017

The adoption and prominence of digital marketing has grown by leaps and bounds year after year. Through digital marketing, consumers have the world at their fingertips as physical barriers and limitations are have been significantly decreased. A global marketplace has been created, and businesses big and small compete on the same playing field. 2017 promises to be another year where digital marketing plays an important role in growing business and

Continue reading…

Taco Bell tells ‘Taco Tales’ with weekly YouTube series

Dive Brief: Taco Bell has launched a content marketing campaign called “Taco Tales” in the form of weekly videos on its YouTube page, as reported by Ad Age. The weekly videos feature stories about things that could only happen to Taco Bell fans, per the company. Ryan Rimsnider, Taco Bell’s senior manager of social strategy, told Ad Age that Taco Bell is already mentioned in around 2% of all YouTube

Continue reading…