• ‘London is an amazing city,’ says NFL commissioner • Teams and venues to be announced on 13 December The NFL is adding yet another London game next year in what may be a sign the league is becoming more serious about placing a franchise in the city. On Friday the NFL announced they will play four games in the city, but did not name the stadiums or teams saying
TORONTO — “The Korean Conor McGregor.” That’s how you’ll hear certain people describe Doo Ho Choi, a rapidly ascending featherweight prospect who fights Cub Swanson Saturday at UFC 206 in the Air Canada Centre. Choi is 15-1 in mixed martial arts with 12 knockouts on his resume with his lone loss being a split decision six years ago. The South Korean has gone 3-0 since joining the UFC and finished
Christmas is typified by John Lewis’s yearly tear fest advertisement – we all remember last year’s Man on the Moon and this year’s Buster the Boxer. Or how about the iconic Burberry ads? Brands are paying thousands of dollars each year to get some ad-space during the hectic holiday period; but there is another effective strategy which more and more brands are opting for: Influencer Marketing. Influencer Marketing allows brands
How big did your social media audience become in 2016? How many new platforms did you incorporate into your campaign, and how did you change your content syndication or advertising strategies to reflect the latest trends? If you don’t know the answers to these questions, it means you probably haven’t been paying close attention—but don’t worry. The social media world changes so fast, it’s hard for even the dedicated experts
A request to trademark the name and logo of the Vegas Golden Knights, the NHL’s 31st franchise, has been denied by the United States Patent and Trademark Office, causing yet another hitch in what has already become a protracted initiation process for team owner Bill Foley. In a 164-page letter, Foley’s holding company, Black Knight Sports and Entertainment LL Etc., was informed of a possible trademark conflict based on the “likelihood of
Mixed relay team also reaches podium in front of home fans People forget that barely a year ago, Kylie Masse was watching the Pan American Games from the bleachers after failing to qualify for Canada’s team. She was an outstanding university swimmer for the University of Toronto, but had yet to make the big jump to swimming’s international stage. But the 20-year-old from Windsor, Ont., raced to a silver medal at the
Topshop has launched a new local campaign using social media influencers to represent different Topshop ‘girl’ trends that young women can wear this festive season. The #topshopbringstheparty campaign features social media influencers Zoe Cross, Pepa Mack, Yan Yan Chan and Sammy Robinson in Topshop’s ‘pretty,’ ‘rock’, ‘urban’ and ‘beach’ wear. The campaign includes short videos of the lifestyle each social media influencer leads associated with the shop’s particular trend. Developed and produced in partnership
Change always comes thick and fast in this industry but 2016 has felt like a real turning point. All the tech giants are making big things happen as we move into the next stage of marketing and Facebook has been particularly active this year. The network’s ‘financial problems‘ a few years ago seem like a distant memory now. Since then, Facebook has established itself as the only genuine rival to
Ruck gets bronze; Women’s 4×100 relay team swims in wrong order Canada captured its first medal of the FINA world short-course swimming championships Tuesday — then had its second medal unceremoniously snatched away. Taylor Ruck, a 16-year-old from Kelowna, B.C., raced to bronze in the 200-metre freestyle to kick off what had all the makings of a great day for Canada’s talented young swim team. But the women’s 4×100 freestyle
New England pivot earns 201st victory on Sunday Tom Brady now stands alone when it comes to career wins by an NFL quarterback. Brady became the league’s leader in victories among QBs, earning his 201st by throwing for 269 yards and a touchdown to lead the New England Patriots past the struggling Los Angeles Rams 26-10 on Sunday. Brady, who was 33 of 46, had tied Peyton Manning last week
