Maher-Jaber-Influencer-Marketing

BrandFIT Inc.

Do Brands Prefer Digital Influencers over Celebrities?

BrandFIT Inc.

Celebrities have long been a prominent part of the marketing landscape. For decades, brands have tried their best to get the world’s most recognizable stars to be a part of their campaigns, many allocating millions upon millions of dollars to securing the right celebrity endorsement. As social media marketing channels and platforms amassed substantially large user bases (YouTube has over a billion users, Instagram recently broke 400 million monthly active

BrandFIT Inc.

5 Ways To Take Your Social Media Strategy To The Next Level In 2016

BrandFIT Inc.

From fine-tuning your hashtags to getting creative with your content mix, now is the time to experiment with social media as you develop your brand’s authentic voice for maximum engagement. Just how important is social media for lead generation and customer relationships? More important than SEO and word-of-mouth advertising, according to Wasp Barcode Technologies’ “State of Small Business Report.” Small businesses rank social media as their third most important marketing tactic for reaching

BrandFIT Inc.

NHL’s Gary Bettman, Bill Daly, Brendan Shanahan talk fighting, concussions, drugs in emails

BrandFIT Inc.

2011 conversation in series of emails followed deaths of 3 enforcers A series of emails unsealed Monday by a U.S. federal judge in Minneapolis includes an exchange between NHL commissioner Gary Bettman, deputy commissioner Bill Daly and former discipline czar Brendan Shanahan in which the executives discuss possible links between fighting in hockey, concussions, depression and drug use. The judge is overseeing a lawsuit filed by a group of former NHL players

IQ Internet

The World Of DIY Publishing Is Growing, Evolving, And Reaching Wider Audiences

IQ Internet

Social platforms have done more than just revolutionize communication-they have redefined how people read books. Beyond the conservation of trees, the benefits of reading books online allows for much more engagement and flexibility. In a strange way, not being face-to-face with your audience has enabled the writer to receive feedback even more honestly and consistently. Not only is feedback much more available, but a conversation and a community dialogue or

16 Twenty Inc.

For All You Website-Building Creatives, Please Mind the Strategy Gap

16 Twenty Inc.

As a creative, and therefore (by nature and inclination) independent, you’re probably well aware that having a website is a good idea. Some would go as far as saying that it’s a necessity. You’re building up your personal brand, perhaps looking for a job, and you want something that shows you off – just you. Not your agency. Not your current or former colleagues. Just you. Well, the good news

Contact Inc.

Advanced Technology Becoming a Standard Condo Feature

Contact Inc.

Changes in the real estate industry brought on by information technology and electronic advancements are phenomenal. Last year, we saw an amendment to Ontario’s Electronic Commerce Act, and it became legal to sign agreements of purchase and sale electronically. The practice is still being phased in as experts determine how to ensure the reliability of electronic signatures — that they actually represent the people they claim to. Once this practice

BrandFIT Inc.

3 WAYS SOCIAL MEDIA STARS ARE CHANGING HOW BRANDS MARKET

BrandFIT Inc.

Social media marketing has long been an important element in the success of major brands—for most, a proactive, well-thought through social media strategy means the difference between mass consumer renown or obscurity. Techniques may have changed with the rapid development of new and emerging social media channels, but getting the word out remains crucial. Even the best products and services will fail if no one knows about them. Since the

BrandFIT Inc.

The Iron Grip That Sports Had on the TV Business Is Weakening

BrandFIT Inc.

Sports programming used to be a license to print money. Even as the rest of the television business was showing signs of strain, with younger users cutting the cable cord or even avoiding cable altogether, sports seemed like a bastion of safety for media companies—the one reliable thing for which users would always be willing to pay. But cracks are starting to appear in the foundation of that assumption.

BrandFIT Inc.

Advertisers cheer as live event apps take center stage

BrandFIT Inc.

As adoption grows for live event applications, offerings are evolving to please both users and media buyers, with 2016 set to bring forth opportunities for tailored ads, live chat capabilities and local targeted messages within these platforms. The days of paper agendas and schedules are long gone, paving the way for their new replacements: Mobile apps dedicated to specific conferences, festivals, sporting events and concerts that contain real-time updates and

BrandFIT Inc.

10 Eye-Opening Influencer Marketing Statistics Brands Should Know About

BrandFIT Inc.

Influencer marketing has become one of the most valuable and effective ways for brands and brand marketers to engage audiences that spend hours each day on social media platforms and expand brand awareness by leveraging the relationship between YouTubers, Instagrammers, Snapchatters, Viners, bloggers, and their fans. The following influencer marketing statistics illustrate the growth of this relatively new marketing strategy and the reasons why many brands are partnering with social media