5 Psychological Tips Entrepreneurs Need To Run Their Businesses

It is better to start and fail than to fail to start- that is what experts will tell you about the world of business. There are entrepreneurs and there are people who are able to start businesses. An entrepreneur is not just going to start a business. These people will evaluate the opportunities that are available before they make any decisions to invest in them. If you have watched TV

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Alexandre Bilodeau helping to raise $1M for adapted sports centre

‘It bothers me when these kids don’t have what they need,’ says Bilodeau For Tristan Lessard, making it to the Paralympics for basketball is a personal dream. The 13-year-old has scoliosis and spina bifida. He is in a wheelchair but has no problem shooting a ball into a standard 10-feet high basketball net. “It’s all about strategy,” Lessard said. “There are special techniques, special ways to dribble. Of course you can’t use your feet

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Influencers cash in on social media’s power

Sara Donaldson’s charmed life is well documented on her Instagram feed – photos of her posing in beautiful locations with luxury goods, expensive clothes, sports cars and jets. The 25-year-old is not a rock star or a famous actress, she is the new breed of advertiser. Carving out a niche in the online world with her blog Harper and Harley, the Brisbane marketing graduate with an interest in fashion has

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Brussels attacks: French PM says big sporting events must go on

France hosting Euro 2016 soccer tournament in June Striking a defiant tone, French Prime Minister Manuel Valls says it is “vital” the European Championship in France goes ahead to show the country will not cower in the wake of the deadly attacks in Brussels and Paris. At least 34 people were killed and more than 200 injured after explosions at Brussels airport and subway on Tuesday, and France remains in a

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Global Industry Analysis on Event Management Services Market, 2016 – 2022

The event management companies have started their road to success may it be a Silicon valley startup or Multinational firm it all boils to the presentation .The portrayal of the company in an event or a meeting is the image it carries over, it portrays the firm belief and true values of the companies and make a lasting impression on the audience. Event management companies have been on the rise

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Hootsuite’s Guide To Turning Your Superfans Into Impactful Brand Advocates

The digital age has completely evolved the “word of mouth” concept. Many consumers choose to spread the word of a brand or company they resonate with through direct engagement and advocacy. Candice Charleton from Hootsuite Media states “taking care of the customers that love your brand is incredibly important for a lot of reasons. You’re giving a fantastic customer experience to people who love you. When you look at having

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New York votes to lift ban on MMA, making sport legal in all 50 states

The New York State Assembly voted 113 to 25 on Tuesday in favor of a bill that lifted a 19-year ban on mixed martial arts in the state, making MMA legal in all 50 states for the first time. After a passionate and often far-flung debate that lasted more than three hours, state assembly members approved Bill S05949A and sent it to Gov. Andrew Cuomo’s desk for a signature. Cuomo

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Top 5 ways for your business to stand out from the crowd, loud and proud!

In order for your business to have a competitive advantage, you need to create differentiation that adds value to your business’s brand offering. Many businesses get it wrong by investing in activities that do little to attract new business. Identify the problems and frustrations that your market has and give it to them. Good marketing relies on factual data, not on guesswork. You should know the problems, challenges and frustrations

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New App ‘Being’ Allows You To Experience Instagram Through The Eyes Of Another User

A new app called “Being” allows you to view Instagram as another user, even celebrities, athletes, and your closest friends. You can’t Like or Comment, but it uses Instagram’s API for some clever peeping. A new app called Being (iOS) just launched in the App Store, and it gives a whole new meaning to the phrase, “put yourself in someone else’s shoes.” ‘Being’ allows users to scroll through Instagram as

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The forgotten language of experience design

A child laying down the rules of a new playground game to his peers, a restaurateur planning the theatrics of plate delivery in a new high class restaurant and a parent planning the annual holiday all have something in common. They’re all experience designers, writes Nicolas Roope, founder of Poke. They all have to carefully manage structural and operational consideration being careful to pre-empt cause and effect relationships to make

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