Pan Am Torch Visits Toronto Downtown Core

With the hours ticking down until the Toronto 2015 Pan Am Games start, sightings of the Pan Am torch in the downtown core are about to become a lot more common. The torch made a special appearance in the Pride Parade on Sunday, June 28 before leaving the city again. It will return to Toronto for a special lighting ceremony on Saturday, July 4, making its way along the Bloor

Continue reading…

14 Social Media Hacks from the Experts

Every brand seems to be obsessed with social media ROI nowadays, but achieving fast-track growth on social networks is often a Herculean task for many business owners, marketers, and entrepreneurs. “Post good content on social media and they will come” is a myth. In reality, you need to engineer your social media success by employing smart strategies rooted in research, data, creativity and testing. Moreover, the philosophy of growth on

Continue reading…

How Ads Follow You from Phone to Desktop to Tablet

Advertisers are increasingly using technology that targets users across multiple devices, and it’s working. Imagine you slack off at work and read up online about the latest Gibson 1959 Les Paul electric guitar replica. On the way home, you see an ad for the same model on your phone, reminding you this is “the most desirable Les Paul ever.” Then before bed on your tablet, you see another ad with

Continue reading…

Marketers are Increasing Their Focus on LinkedIn

Marketers are starting to take LinkedIn much more seriously – especially B2B marketers. Research shows that more marketers are planning on increasing their use of the professional social network. A recent Social Media Examiner study looked at how marketers are using social media to grow their businesses. It didn’t focus exclusively on LinkedIn, but there are a lot signs within it that point to a bigger focus on the network

Continue reading…

The Wireless Charging Future is Getting Closer to Reality

Imagine a world where we don’t have to plug anything in. Your phone, laptop, tablet and headphones are constantly being topped-up whenever they’re placed on an inductive surface, so that when you take them out with you into the wider world, your devices are always brimming with battery. Step-by-step, it’s what we might be moving toward, if the industry lobbying group The Wireless Power Consortium gets its way. The group’s

Continue reading…

What’s happening in Toronto on Canada Day

Wondering how to celebrate Canada’s 148th birthday? Check out these events in the city. Wondering what to do for Canada Day? Not to worry, there are plenty of events going on around the city: The City of Toronto will be hosting its annual Canada Day celebration at Mel Lastman Square. The festivities, scheduled to start at 5 p.m. on July 1, will feature acrobat circus performances, free face painting, several

Continue reading…

Marketer’s Failing to be Customer-Centric

Marketers are failing to achieve a customer centric approach to business despite appreciating its vital importance, according to a new report conducted by B2B Marketing and digital agency Squiz. The report shows marketers are convinced that their business should be taking a customer centric approach, with 68 per cent of respondents stating that customer centricity was ‘vital’ to their marketing efforts, with a further 23 per cent describing it as

Continue reading…

Facebook working on tech that recognises you even if your face is unclear

Facebook already collects information from your photos to suggest tags for your friends when they upload new pictures. Now it looks like the social networking site could be taking things up a level. Researchers from Facebook’s artificial intelligence team have been working on technology that aims to recognise someone even if their face isn’t clearly shown in the photo. The algorithm looks at more than 100 different body parts. It’s

Continue reading…

3 Influencer Marketing Secrets to Steal in 2015

Buying jeans isn’t easy for anyone, but it’s especially difficult when you’re shopping for cool-guy jeans with a dad-jeans body. The choices are staggering. There’s selvage, raw, distressed, boot-cut, straight leg and skinny varieties. After a 20-minute Internet search, I was soon teetering under 210 pounds of denim in a trendy men’s store in Austin’s South Congress district. Then after being confronted with a myriad of choices, I found the perfect

Continue reading…

New Earbuds Let You Manipulate Sounds in the World Around You

Nothing kills the experience of a five-star dinner like the shrieks of a crying baby at a nearby table. But imagine if, rather than wincing with frustration, you could simply turn down the baby’s volume? That’s the promise behind Doppler Labs’ latest invention: earbuds that serve as your personal audio mixer to control real-time sounds in your environment. Adjust the bass levels at a live concert. Turn your coworker’s voice

Continue reading…