How BrandFIT Inc. Humanizes Your Brand

“Tailoring experiences is not a nice-to-have item. It’s a must-have in today’s customer-centric society.” In today’s cut-throat business world, you need to consistently make sure that you’re up to date with the latest trends. In modern day marketing, consumers enjoy a tailored experience with a company that has a human element. The last thing you want to be labelled as is a cut-and-dried entity. To entirely avoid this, ensure that you

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The Top 10 Food Events in Toronto for Summer 2015

The top food events in Toronto this summer are the perfect opportunity to get a taste of our diverse culinary scene while soaking up the sun and maybe a few cold ones. This summer, our calendars are jam-packed with street festivals, BBQs, night markets, and more! Here are my picks for the top food events and festivals taking place this summer in Toronto. Toronto Rib Fest The annual celebration of

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Do Computers Die of Old Age?

Nothing lasts forever, not even electronics. “People assume electronic components will not age,” says Bianca Schroeder, a computer scientist at the University of Toronto. Without moving parts, electronics seem unlikely to wear out. Yet even a standard memory module comprising little more than a capacitor and a transistor can begin to dodder. “It’s kind of surprising, but most of the computer components I look at show signs of aging,” Schroeder

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How to Build an Influencer Marketing Strategy

Today, consumers are bombarded with messages from marketers about how those marketers’ products or services are better than those of others, and how their offerings will fulfill consumers’ needs and expectations better than the offerings of competitors. As they receive competing marketing messages from different brands, consumers become cynical about which brands to trust and to choose, and which to ignore. So how can marketers make sure that their message

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8 Ways the Internet of Things Will Change The Way We Live And Work

By 2020, there will be tens of billions of data-spouting devices connected to the Internet. And they’re already changing how we live and work. IBM’s Almaden lab is sacred ground for techies. Set in the middle of 700 grassy acres on a hill south of San Jose, its scientists have filed thousands of patents. They’ve won Turing and Nobel prizes. And almost 60 years ago, they pioneered the first bulky

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10 Tips on How to Research Your Competition

Keeping tabs on your competition is a great strategy for growing your business. Follow these tips, from fellow small business owners, on which tools are best and how to get started. Competitors. Whether you want to admit it or not, they’re out there and they’re hungry for your customers. While it might seem unfair given everything else you need to keep on top of in building up your business, you

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9 Ways to Humanize Your Brand With Social Media

Do you want to build stronger relationships on social media? Do you know where to start? Engaging with your social audience on a meaningful level, helps humanize your brand. In this article you’ll find nine ways to make your brand more human on social media. #1: Show a Sense of Humor Humor is an easy and effective way to connect with your audience on social media. The three factors to keep

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Google’s Nest Unveils New Camera

Google Inc.’s Nest Labs rolled out an overhaul of its product line, including new versions for its home-security camera and its smoke alarm, pushing the Web company deeper into technologies for smart homes. The updates, some of the biggest since Nest was acquired by Google last year, include a $199 camera and a video storage and management service that costs $10 per month, Maxime Veron, head of Nest hardware product

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How to Create Social Media Images That Connect With Your Audience

Are you sharing visual content on social media? Do your images stand out? Creating and curating clever visual content can engage your audience on a personal level. The more consumers relate to you and your company, the more likely they will invest in your social media presence and your brand. In this article you’ll discover seven ways to connect with your audience using social media images. #1: Create Impact With

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Tech Companies Standing Up To Government Data Requests

Tech companies are getting better at protecting our data from government spying, according to a report published this week. The Electronic Frontier Foundation examined the privacy policies of 24 popular websites, apps, and Internet service providers in the United States. It found that the vast majority — 21 of the 24 — have publicly opposed policies which would force them to build a “back door” into their software that would

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