Whether you’re a serious user of YouTube or you just love sharing videos online, here’s a great chance for you to help others who might not have the money for advertising. When you record a vertical video and upload it to YouTube, you have those unused black bars on both sides, but that’s a waste of precious space that can be helpful for someone else. That’s why J. Walter Thompson
Twitter’s newest ad-format, “First View”, aims to help marketers place their brand story in front of audiences and Twitter users around the globe. It’s starting with video content only, and possibly expanding to other Tweet formats in the future. Maybe those people who comment “First!” on social media posts were right all along. Organizations of all shapes and sizes invest time, money, and resources in social media marketing, and at
Reddit is an amazing place for people to connect, share ideas, ask for advice, and have discussions on anything and everything. Many people don’t know that it’s also a useful resource for news, information, and learning in marketing, media, advertising, entrepreneurship, freelancing, and everything in-between. Reddit is often considered the “front page of the Internet”. It’s where viral videos originate, it’s where the most shared memes start out, and it’s
OKLAHOMA CITY — Wes Washpun and a couple of his Northern Iowa teammates held each other upright as they walked tearfully through the long corridor inside Chesapeake Energy Arena, they and coach Ben Jacobson on the way to be asked to recount and relive a half-minute of their lives they might wish never to consider again. “Yeah, it felt like we were a minute away from dancing,” said forward Paul
Most of us don’t go out looking for problems in business. We do our best to avoid them, and when we are unsuccessful, we might try to navigate the quickest way back to business-as-usual. But what if in our rush to get back on track, we’re missing the most valuable lessons for our company’s growth? Of course, it’s much easier to embrace conflict and see it as a positive experience
The e-sport tournament is offering a $20,000 purse and a trip to the real World Cup. Fox Sports announced on Thursday that it will televise the FIFA Interactive World Cup 2016. The E-sport tournament pits 32 “Grand Finalists” against one another in a three-day contest that will eventually crown the official FIWC 2016 world champion. Fox has made significant efforts lately to integrate modern technology into its sports coverage. The company
In 2011, Snapchat was launched, and since then, it has shown an incredibly rapid growth. At present, this social platform takes the online world by storm and plans to develop its own e-commerce platform. Basically, Snapchat is a social media platform where users can share raw or embellished photos, videos, and messages known as Snaps to others. But, what makes Snapchat different from other social platforms is that everything is
In the modern brandscape where user-generated content takes a significant hold, it is inevitable to reassess all of the advantages and disadvantages that it may carry with it. Why UGC? The transition from “traditional” advertising to the consumer generated one didn’t happen overnight. The internet revolution and the rise of social media altered the modern world of marketing and sales. The first “hostility” towards UGC started to wane when mass
“The Internet is running out of IP addresses.” This was the blunt assessment of my networking lab professor at the Rochester Institute of Technology ten years ago. It turns out that the largest network of all — the capital-I Internet — was never designed to accommodate the sheer volume of devices logging onto it. In the early ’80s when the internet protocol was developed, no one considered an Internet of
With Selection Sunday in the rearview and the annual March Madness tournament set to kick off, Sportsnet’s basketball panel weighs in and selects the contenders, bracket-busters, standout Canadians and more. Today, we look at the most likely upset picks: Stony Brook. In the first round matchup between Stony Brook and Kentucky, one of the teams boasts the most efficient players in the tournament, and it’s not Kentucky. Stony Brook senior
